Jennifer User

Advises the Board on growth priorities, channel mix, budget allocation, and performance against plan, including decisions on which channels and tactics not to pursue.

Oversaw marketing strategy for the food & beverage portfolio across 30+ countries in Europe, Africa & Middle East, managing a regional marketing team, budget, and agency partners. Drove digital performance across search, web, and social, delivering +493% website traffic and +40% YoY conversions.

Led global sustainability and ESG communications, launching thought-leadership programs including podcast, newsletter, and report distribution, achieving 51% email open rates through segmentation and personalisation.

Created and led brand and marketing strategy for a Swiss startup entering a new category, including positioning, brand narrative, visual identity, tone of voice, and go-to-market plan. Ran integrated campaigns delivering 10M+ impressions in Year 1 and secured retail listings with Coop and Globus.

Hired, led, and developed the global social media and content team, building capabilities, workflows, and governance for publishing engaging content across business units and markets. Built a Brandwatch social listening framework that drove a 22% increase in organic traffic from new keywords.

Led SEO as interim head of a cross-functional team of SEO specialists, engineers, and content strategists, implementing hreflang across 30+ country/language sites to improve indexation and localised visibility.

Led marketing and content strategy for 100+ hotels and 6 brands across 30+ markets, managing a cross-functional team and agency partners. Directed the USD 3M 'Anything Is Possible' brand campaign across France, the UAE, and India, achieving +12pp aided and +5pp unaided awareness.

Managed social media and content marketing for the EMEA-Southwest Asia region, contributing to +54.9% YoY room revenue in EMEA and +34.1% in Southwest Asia. Launched the Hotel Martinez reopening at the Cannes Film Festival, delivering 14.5M impressions and USD 4.5M earned media value.

Led the first global brand activation, #InAHyattWorld (USD 2M), generating 91K mentions across 20+ countries. Launched the Hyatt x MGM loyalty partnership with a sign-up microsite and A/B-tested media, growing membership by 27%+.

Managed e-commerce and paid media across Google Ads, Meta, and LinkedIn, with targeting, A/B creative testing, and optimisation to improve acquisition and ROI. Built websites on WordPress.

Managed digital marketing initiatives including e-commerce and paid media, and trained global web and content teams on SEO, authoring SEO playbooks.

Generated qualified B2B SaaS pipeline through product webinars, customer events, and sales enablement, working closely with Sales on lead nurturing and follow-up. Improved CRM functionality with a Salesforce consultancy and ran segmented, automated email programs achieving a 42% average open rate.

Coordinated marketing communications activities, supporting demand generation and CRM initiatives.

Handled communications tasks for the TEFL training company.

Bachelor of Business Administration with a focus on Marketing and Human Resources.

Minor in Management from École supérieure de Commerce de Bordeaux.

French Studies program at Université Sorbonne Nouvelle.