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Claudio Beck

@claudiobeck

Marketing manager at COTRA Autotransport AG, building operational dashboards and shaping client communications with a brand strategy background.

Switzerland

Message

At COTRA Autotransport AG, I manage the CRM for vehicle logistics operations and built management dashboards that make complex operational data clearer for internal teams and clients. I also reorganized client-handling processes and redesigned communication materials.

At INSIDE AG, I led a creative team of 10 and directed brand strategy and marketing campaigns for 20+ corporate clients. I managed production of presentations, product visualizations, website content, video and social media assets.

At UNICA CORP, I led creative direction and brand strategy for a company-wide transformation affecting 6,000+ employees and 120+ clients. I also planned and delivered a trade fair exhibition, including its communication materials, digital media and on-site execution.

Experience

Work history, roles, and key accomplishments

Current

Client & Data Management

Current

COTRA Autotransport AG

Jan 2024 - Present (2 years 9 months)

Manage the company's CRM to oversee vehicle logistics operations including pricing, invoicing and storage. Reorganized client-handling processes and built management dashboards for operational data.

CRM Client Data Management Pricing Invoicing Storage Dashboarding Process documentation Communication Design

Platzteam

COTRA Autotransport AG

Jan 2023 - Dec 2024 (1 year 11 months)

Operative logistics role serving as entry point into the company and foundation for the client-facing position.

Logistics Operations

Creative Director

INSIDE AG

Jan 2013 - Dec 2022 (9 years 11 months)

Led a creative team of 10, directing brand strategy and marketing campaigns for 20+ corporate clients. Managed end-to-end production of marketing assets including presentations, product visualizations, website content, video and social media.

Brand Strategy Marketing Campaigns Art Direction Team Leadership Production Management Presentation Skills Product Visualization Website Content Video Social Media

Senior Brand Consultant

UNICA CORP

Jan 2008 - Dec 2013 (5 years 11 months)

Led creative direction and brand strategy for a company-wide transformation impacting 6,000+ employees and 120+ clients. Planned and delivered a trade fair exhibition end-to-end, managing third-party vendors.

Creative Direction Brand Strategy Communication Strategy Trade Show Management Vendor Management Print Design Digital Media