Zahari Buffi
@zaharibuffi
I build and scale DTC brands through full-funnel growth, brand strategy, and P&L ownership.
SwitzerlandWhat I'm looking for
At DROPZ, I lead DTC full-funnel marketing and brand strategy across DACH, relaunching positioning and creative direction while improving CAC by 39%, ROAS by 70%, and CM3 by 110%.
Previously, I built air up's Italy and Spain businesses from zero to €25M+ in annual revenue within three years. I owned the full P&L, led market entry, performance marketing, influencer ecosystems, CRM, local teams, and retail expansion.
I've also founded The Fab Agency and driven growth for brands including FOREO, Opera Browser, Wahl, Manucurist, Mondadori, Aruba.it, and ghd through paid media, creators, content, and brand strategy.
Experience
Work history, roles, and key accomplishments
Chief Marketing Officer
Dropz
Apr 2025 - Present (1 year 5 months)
Leading DTC full-funnel marketing and brand strategy across DACH. Relaunched brand positioning and creative direction, and built a performance marketing engine across paid social, creators, and CRM, achieving CAC ↓39%, ROAS ↑70%, and CM3 +110%.
Education
Degrees, certifications, and relevant coursework
University of Pisa
Master of Science, Business Management
2014 - 2017
Pursued a Master of Science in Business Management at the University of Pisa from 2014 to 2017.
University of Florence
Bachelor of Science, Business Administration
2010 - 2014
Earned a Bachelor of Science in Business Administration from the University of Florence from 2010 to 2014.
Availability
Location
SwitzerlandAuthorized to work in
Website
zaharibuffi.comPortfolio
zaharibuffi.comSalary expectations
Job categories
Skills
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