Open to opportunities

Rachel Briggs

@rachelbriggs

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Creative director with 12+ years in brand strategy and marketing.

United States

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What I'm looking for

I seek a dynamic role where I can leverage my creative expertise to drive brand success and foster innovative marketing strategies.

I am a creative leader with over 12 years of experience in building impactful brands through strategic design and storytelling. My expertise lies in transforming big ideas into bold executions, leading high-performing teams, and pushing creative boundaries that drive real results. I am known for blending hands-on design with strategic thinking, ensuring that every campaign is not just visually appealing but also powerful and effective.

Throughout my career, I have successfully led numerous brand transformations and marketing campaigns that have significantly increased brand awareness and customer engagement. My role as a Creative Manager at FloWater involved a full brand overhaul that boosted brand awareness by nearly 50%. I have a proven track record of developing and executing comprehensive brand strategies that resonate with target audiences and foster long-term partnerships.

Experience

Work history, roles, and key accomplishments

Current

Creative Manager

Current

FloWater

Jul 2024 - Present (11 months)

Led a full brand overhaul, developing strategy and guidelines that boosted brand awareness by nearly 50%. Directed teams to ensure high-quality creative across various media and executed 360° marketing campaigns, driving significant increases in customer engagement.

Brand Strategy Creative Direction Team Leadership Marketing Campaigns Customer Engagement Project Management Data Analysis Branding Visual Design

Current

Principal Creative Director

Current

R&D Creative

Sep 2014 - Present (10 years 9 months)

Built and launched brands from scratch, delivering tailored brand solutions across industries. Developed creative campaigns that ensured brands stood out in competitive markets.

Brand Development Client Management Graphic Design Marketing Strategy Project Management Storytelling Market Analysis

Senior Brand Strategist

Enlisted Design

May 2022 - Jan 2024 (1 year 8 months)

Drove multiple brand transformations and led strategy and creative teams to relaunch brands across various industries. Managed consumer research studies and built comprehensive brand strategies, fostering long-term client relationships.

Consumer Research Strategic Planning Project Management Campaign Development

Senior Brand Designer

Optiv

Mar 2020 - May 2022 (2 years 2 months)

Directed a full website redesign that significantly increased user engagement and website visitors. Created social media content that drove audience growth and designed custom toolkits to support sales efforts.

Social Media Strategy User Engagement Graphic Design Sales Support Creative Strategy Team Collaboration Digital Marketing Content Creation

Senior Designer

Miles Partnership

Jun 2018 - Mar 2020 (1 year 9 months)

Developed creative strategies that retained key clients and mentored junior designers to improve productivity. Produced high-quality marketing materials under tight deadlines.

Creative Strategy Mentoring Print Design Digital Marketing Workflow Optimization Project Management Brand Development Graphic Design Collaboration

Senior Brand Designer

Empower Retirement

Oct 2016 - Jun 2018 (1 year 8 months)

Led custom branding for client portals, significantly increasing engagement through intuitive design. Managed junior designers and developed branded templates for consistency across materials.

Branding User Experience Design Team Management Templates Client Engagement Graphic Design Creative Direction Design Efficiency

Ecommerce Designer

The Integer Group

Mar 2015 - Oct 2016 (1 year 7 months)

Designed and optimized ecommerce experiences, improving conversion rates and collaborating with teams to enhance online shopping. Led UX/UI improvements for better user retention.

Ecommerce Team Collaboration User Retention Graphic Design Digital Strategy Customer Experience

Design Lead

Fenix Outdoor Imports

Sep 2013 - Dec 2014 (1 year 3 months)

Directed brand localization for North American markets and managed creative production across multiple channels. Led storytelling efforts to resonate with target audiences.