Open to opportunities

Carly Snook

@carlysnook

Creative strategy leader at Kaplow Communications who exceeded annual creative revenue targets by 95%.

At Kaplow Communications, I direct agency-wide creative strategy and the in-house studio, translating strategic communications into culturally relevant, revenue-driving creative across beauty, lifestyle, health and wellness. I exceeded annual creative revenue targets by 95%.

Previously, I built and scaled Kaplow’s internal creative team into an integrated studio and delivered award-winning influencer, experiential and multi-channel campaigns for brands including CVS, Kiehl’s, L’Oréal, Stanley and Target.

At Spotted, Inc. (now SpottedRisk), I owned integrated marketing and creative strategy, led a brand repositioning across product, web and sales channels, and orchestrated launches and experiential initiatives. I’ve also advised venture capital firms supporting early-stage consumer and technology brands.

Experience

Work history, roles, and key accomplishments

Current

Vice President, Creative Services

Current

Kaplow Communications

May 2025 - Present (1 year 6 months)

Own and direct agency-wide creative strategy across integrated campaigns, overseeing in-house studio operations and creative performance. Partner with executive leadership to shape agency positioning and scale digital and creative service offerings, exceeding annual creative revenue targets by 95%.

Creative Strategy Integrated Campaigns Studio Operations Leadership Revenue Growth

Creative Director

Kaplow Communications

May 2021 - May 2025 (4 years)

Built and scaled the internal creative team into a fully integrated studio. Delivered award-winning influencer, experiential and multi-channel campaigns that elevated brand visibility and cultural relevance.

Team Building Influencer Marketing Experiential Marketing Multi channel Campaigns Brand Visibility

Art Director

Kaplow Communications

Mar 2019 - May 2021 (2 years 2 months)

Led hands-on creative execution across client and agency-owned assets. Managed creative projects from concept through production, ensuring alignment across strategy, account and external partners.

Art Direction Creative Execution Project Management Asset Management Workflow Management

Director of Marketing

Spotted, Inc.

Jan 2016 - Jan 2019 (3 years)

Owned integrated marketing and creative strategy in a high-growth start-up, aligning product, sales and brand to scale market presence. Led a comprehensive brand repositioning and orchestrated product launches and experiential initiatives that increased visibility and supported revenue growth.

Integrated Marketing Brand Strategy Product Launch Experiential Marketing Revenue Growth