Jennifer Appeal

Founded and lead a full-service event planning company, delivering corporate and private events while improving operational efficiency and coordinating remote teams across multiple concurrent projects.

Co-led a cross-functional team to design VeriStay, a product solving trust issues caused by misleading hotel listings.
Conducted user research to understand pain points around outdated, staged, and overly edited hotel photos.
Contributed to roadmap planning, product positioning, and final stakeholder presentation.

Managed client accounts, prepared proposals, maintained CRM pipelines and supported revenue tracking to drive partnerships and bookings.

• Managed customer inquiries and complaints via email, calls, and social media.
• Assisted with administrative tasks and client relationship management.
• Maintained and updated company’s social media platforms.

Assisted customers via phone, email, and in-person channels, resolved inquiries promptly, and maintained accurate records of interactions and transactions to improve service quality.

• Provided virtual support for client inquiries via phone and email.
• Managed CRM database and ensured data accuracy.
• Followed up with potential customers to improve conversion rates.

Handled online customer support inquiries, created content and engaged audiences on social platforms, and supported marketing projects with administrative tasks.

Co-led a cross-functional team to design VeriStay, conducting user research, defining personas and MVP features to address trust gaps in hotel listings and contributing to roadmap and positioning.

Completed a Bachelor of Arts in English Studies at the University of Lagos from 2010 to 2016.