Jennie Park

Led go-to-market strategy, pricing and packaging, sales enablement, messaging and positioning, and consulted and contributed to overarching lifecycle strategy. Managed and championed a team of multifaceted marketers.

Built Regal’s first go-to-market strategy, messaging and positioning framework, product taxonomy, sales enablement program, and partnerships go-to-market strategy. Played a critical role in overhauling Regal’s website and external channels.

Responsible for driving pricing and packaging decisions across C-level stakeholders spanning multiple Meta organizations, namely WhatsApp and Kustomer teams, in addition to managing a highly performant group of product marketers. Oversaw Meta’s engagement with McKinsey to introduce experimental pricing meters and inform a nascent internationalization strategy.

Owned go-to-market strategy, sales enablement, positioning, and messaging for Attentive integrations and partnerships. Drove go-to-market activities across four integrations product and engineering teams in addition to serving as the product marketing lead for partner interactions.

Established and disseminated Button’s first ever go-to-market strategy, product taxonomy, and value-messaging framework. Built a technical sales enablement and objection-handling program for GTM teams and created a mechanism for funneling market and customer feedback into the product development cycle.

Owned go-to-market strategy, sales enablement, messaging and positioning, and competitive intelligence for Braze’s high-streaming data export, Currents, as well as Braze’s partner integrations and partner co-marketing initiatives. Launched Braze’s first integrations and partnerships hub.

Drove go-to-market strategy, sales enablement, and messaging and positioning for Sprinklr’s Customer Care and Commerce products. Launched Sprinklr’s first integrations marketplace.

Supported product marketing initiatives and contributed to various go-to-market activities for Sprinklr's product portfolio. Assisted in market research and competitive analysis to inform product positioning.