Kristen Wypasek
@kristenwypasek
Product marketing director specializing in mortgage tech, GTM strategy, pricing, and launch execution.
United StatesWhat I'm looking for
I am a product marketing and operations leader with deep experience in mortgage and financial services SaaS, translating roadmap jargon into clear narratives, pricing strategies, and executable GTM plays.
I partner cross-functionally with Product, Sales, Marketing, Success, and Compliance to plan launches, set pricing and packaging, and build enablement that teams actually use. I maintain product analytics and adoption dashboards to inform post-launch prioritization.
Previously I led product operations and analytical R&D functions, implementing R&D cadences, tooling standards across Aha!, Jira, and Pendo, and managing large operations teams to improve accuracy and throughput.
My measurable achievements include co-leading GTM for an AI Sales Assistant, coordinating a platform-wide pricing and packaging refresh, standardizing GTM templates and readiness checklists, and establishing recurring post-launch readouts with activation KPIs.
Experience
Work history, roles, and key accomplishments
Partner with Product, Sales, Marketing, Success, and Compliance to translate roadmap priorities into narratives, collateral, and enablement; led GTM for AI Sales Assistant and coordinated a platform-wide pricing/packaging refresh.
Implemented R&D operating cadence and owned product tooling standards across Aha!, Jira, and Pendo to improve prioritization and cross-functional communication.
Created tier-based release planning and GTM communications across R&D, PMM, Marketing, Sales, and CS; led release readiness for mobile and customer intelligence offerings.
Director of Analytical R&D
VeriFacts, LLC
Jan 2012 - Jan 2022 (10 years)
Released verification offerings with clients and GTM teams that contributed to first-year revenue growth; developed pricing and KPI frameworks and improved verification accuracy and turnaround.
Education
Degrees, certifications, and relevant coursework
Kristen hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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