Open to opportunities

Jeff Adams

@jeffadams

Message

I build high-impact brand, product, and growth campaigns for tech companies.

United States

Message

What I'm looking for

I'm looking to lead brand messaging, content, GTM copy, and integrated campaigns for tech companies, startups, or agencies where clear creative work can drive measurable growth.

I build brand, product, and growth campaigns for tech companies, startups, and agencies. Across 15+ years, I’ve helped organizations turn complex offerings into clear messaging that drives attention and action.

At Bain & Company, I served as the first full-time copywriter on the Brand Studio team, creating digital, social, video, and event messaging. My work generated 40M impressions across 200+ digital assets and supported 18 major event partnerships, including Davos, Cannes, and NY Climate Week.

At Guideline, I joined as the company’s first writer and grew into Lead Copywriter. I led a full rebrand, increased site traffic by 130%, improved website conversions by 36%, and delivered campaigns that helped 5x the number of signed 401(k) plans.

I’ve also led copy and creative work for Havas clients including PayPal, Citrix, Seagate, and Sutter Health, and now consult for clients including Fidelity, Rillet, Finch, Akkio, Pinch, Salt, and Pallet.

Experience

Work history, roles, and key accomplishments

Current

Brand Consultant

Current

Jeffadamscreative

Oct 2024 - Present (1 year 10 months)

Executing brand messaging and strategy, thought leadership content, GTM copy, and sales enablement for tech startups and ad agencies.

Brand Messaging Content Strategy Go To Market Sales Enablement

Brand Copywriter Consultant

Bain & Company

Jan 2025 - Dec 2025 (11 months)

Reported to the Senior Manager, Brand Strategy on the Brand Studio team. Responsible for all digital, social, video and event messaging, generating 40M impressions from 200+ digital assets.

Copywriting Brand Strategy Digital Marketing Social Media Event Marketing

Lead Copywriter

Guideline

Jul 2019 - Sep 2024 (5 years 2 months)

Joined as the company's first writer and delivered multi-channel campaigns that helped 5x the number of signed 401(k) plans. Drove a full company rebrand and launched 6 new products.

Copywriting Content Strategy Brand Voice Email Marketing Product Marketing SEO

Associate Creative Director

Havas

Jun 2015 - Jul 2019 (4 years 1 month)

Lead copywriter on B2B and B2C accounts reporting to the Chief Creative Officer. Executed a CPG snack brand launch and concepted a tech company video that received 3.9M views.

Copywriting Creative Direction Brand Voice Digital Marketing Social Media Video Production

Freelance Copywriter

Jeffadamscreative

Apr 2014 - Jun 2015 (1 year 2 months)

Provided copywriting services for various agencies and brands including Camp + King, Havas, The Hive, Pinwheel, Capital One Spark, UCSF Health, and DocuSign.

Copywriting Brand Voice Digital Marketing

Copywriter

Gardner Nelson + Partners

Jul 2012 - Apr 2014 (1 year 9 months)

Reported to the Executive Creative Director on an 8-person creative team. Filmed small business owners for a high-speed internet provider and wrote, shot, and edited TV commercials.

Copywriting Script Writing Video Production TV Commercials