Kyle Eason

Directed direct mail and video projects for over 125 clients nationwide, achieving 92% KPI success while ensuring creative alignment with campaign goals. Authored a comprehensive 30-page design guide detailing branding principles and guidelines that shaped an award-winning creative agency.

Edited and proofread higher education fundraising and alumni magazine content for institutions such as Auburn University and Harbert College of Business. Developed and authored internal training materials for Pinnacol Assurance, enhancing employee knowledge and compliance through effective project management with Workfront.

Managed client relationships and strategy development, aligning marketing campaigns with overarching business goals. Crafted creative briefs, brand stories, avatars, personas, and messaging that accelerated client success and refined brand guidelines.

Produced the 'Pepsi Super Bowl Halftime Show with Rob & Paul' (2016) in collaboration with Motive agency, leveraging project management tools like Basecamp and Dropbox. Directed international shoots in LA, London, Berlin, Paris, and Singapore for major clients including Discovery and Travel Channels.

Delivered expert consultation on game UX/UI, public health research, and immersive storytelling, collaborating with cross-functional teams. Utilized tools like Kanbantool and Discord to boost user engagement and community awareness.

Conceptualized and produced on-brand copy for digital and print materials, including one-sheets, white papers, event content, video scripts, social media, and PowerPoint decks, enhancing sales tools. Collaborated with Creative Circle 360 to generate compelling content for HP's tech product launch, increasing audience engagement and product visibility.

Oversaw 75-100 high-impact projects per month spanning digital, email, video, radio, print, phone, OOH, and in-branch retail media, coordinating with multiple vendors and partners to ensure campaign consistency. Engineered integrated content strategies and multi-channel user experiences optimized for digital marketing, PR, and social media, effectively communicating brand messaging to more than 35

Initiated marketing best practices and restructured contracts with clear fee structures and deadlines to enhance operational efficiency. Led a team of four senior leaders to streamline creative and strategic operations, optimizing resource allocation by reducing production costs for two major $40K campaigns.

Managed budgets and streamlined logistics by hiring top-tier camera operators, assistants, and editors to maintain high production standards. Produced, directed, scripted, and edited broadcast-quality video using Premiere Pro and Adobe Creative Suite, ensuring engaging visual storytelling.

Developed a bold brand identity and content strategy that maximized awareness and customer engagement, reflecting strong creative development. Forged strategic partnerships and managed web & mobile software development projects as Product Owner, ensuring alignment with marketing objectives.

Crafted compelling company messaging, media kits, and branding initiatives that secured several million dollars in investment. Orchestrated PR, marketing, and creative strategies to secure high-profile live appearances on stage, radio, and TV.

Developed strategic campaigns that secured over $100K in annual sponsorships, significantly strengthening industry partnerships and elevating brand visibility. Produced a high-profile regional conference with 100+ volunteers for an audience of over 4,000 professionals.

Pursued advanced academic study in religion, deepening understanding of diverse religious traditions and their societal impact. Engaged in rigorous research and critical analysis within the field.

Grade: Cum Laude

Activities and societies: Long-Term International Study and Travel, Maytag Scholar, Distinguished Scholar

Completed a dual major in Psychology and Communications, gaining insights into human behavior and effective communication strategies. Achieved Cum Laude honors, demonstrating strong academic performance.