Open to opportunities

Brennan Zagami

@brennanzagami

Message

I turn complex B2B and enterprise products into clear brand, web, and digital experiences.

United States

Message

What I'm looking for

I'm looking to lead messaging, web content, and digital experience work that makes complex products clearer for customers. I value collaborative teams, discovery-driven strategy, and the chance to balance strong brand voice with usability, SEO, accessibility, and conversion.

I've led copywriting, brand messaging, and content strategy for Brand Shepherd, Pilot Company, HCR Software, Salary.com, and WiserSites—turning complex products into clear language audiences can understand and act on.

At Pilot Company, I led content strategy and web copy for a 35+ page enterprise website redesign, contributing to a 32% year-over-year increase in monthly active users and approximately 20% conversion-rate gains. I also shaped messaging, information architecture, and page-level copy for the Tartan Oil website from concept through launch.

At Brand Shepherd, I led 15+ client engagements and conducted 100+ discovery workshops and stakeholder interviews. I translated those findings into 20+ brand experience guides, reusable messaging frameworks, and content patterns across 120+ landing pages.

My work spans B2B SaaS, manufacturing, technology, agricultural robotics, HR and compensation, energy, and consumer brands. I balance brand voice, usability, SEO, accessibility, and conversion goals while partnering closely with designers and product teams in Figma and Miro.

Experience

Work history, roles, and key accomplishments

Current

Senior Copywriter & Content Strategist

Current

Freelance

Jan 2026 - Present (8 months)

Providing freelance brand, website, and messaging support for Brand Shepherd agency and direct-client engagements across B2B and consumer industries.

Brand Messaging Web Copywriting Content Strategy Information Architecture UX Writing SEO Creative Strategy Client Presentations

Current

Independent Copywriter & Content Strategist

Current

Freelance

Jan 2026 - Present (8 months)

Providing brand, marketing, and digital copywriting for agencies and direct clients across B2B and consumer industries.

Copywriting Content Strategy Brand Messaging Digital Marketing

Content Designer

Pilot Company

May 2025 - Jan 2026 (8 months)

Led content strategy and copywriting for a 35+ page enterprise website redesign, contributing to a 32% YoY increase in monthly active users and ~20% conversion gains. Developed UX copy for mobile app features and email campaigns, and established content standards.

Content Strategy UX Writing Copywriting Figma Content Stack Confluence Accessibility SEO Email Marketing AI Training

Lead Copywriter

Brand Shepherd Agency

Nov 2023 - May 2025 (1 year 6 months)

Led brand messaging, copywriting, and content strategy across 15+ client engagements, turning discovery workshops into brand experience guides. Developed campaign concepts and copy across multiple channels, contributing to organic traffic gains of up to ~300%.

Brand Messaging Copywriting Content Strategy Figma Miro SEO Campaign Copy Stakeholder Interviews Pitch Decks

Copywriter

WiserSites Agency

Sep 2022 - Nov 2023 (1 year 2 months)

Developed end-to-end website and landing-page copy for 10+ B2B and enterprise clients, conducting 50+ interviews and partnering on site architecture. Wrote 20+ client proposals and balanced creative messaging with SEO and conversion goals.

Copywriting SEO Landing Pages Client Interviews Wireframing Proposals Conversion Rate Optimization

Content Strategist

HCR Software

Jan 2021 - Nov 2023 (2 years 10 months)

Owned website, brand, and marketing content for a B2B SaaS compensation platform, repositioning messaging to drive ~25% higher lead generation. Built a 300+ article news program that increased organic traffic by 450%.

Content Strategy Copywriting SEO B2B SaaS Marketing Messaging Content Marketing