Looking for a job

Jenny Der

@jennyder

Message

I build brand voices and conversion-focused campaigns for consumer brands across digital channels.

United States

Message

What I'm looking for

I'm looking for freelance, contract, or part-time copywriting and content strategy roles where I can shape brand voice, launch campaigns, and create customer-focused messaging across digital channels.

I've created high-performing brand storytelling and conversion-focused marketing campaigns for consumer brands including Alo Yoga, One Finance, Fabletics, Rastaclat, DSTLD, and Skin Laundry.

At Alo Yoga, I led messaging across email, e-commerce, product launches, and paid campaigns. I developed brand voice standards and messaging frameworks used across marketing channels.

For One Finance, I shaped product-launch messaging, UX copy, and a website relaunch, translating complex financial concepts into clear, customer-focused content.

Across more than 20 years of copywriting and content strategy, I've built campaign messaging, e-commerce storytelling, lifecycle email, website copy, editorial strategies, and retail marketing that drive engagement, revenue, and brand loyalty.

Experience

Work history, roles, and key accomplishments

Senior Copywriter

Alo Yoga

Jan 2023 - Jan 2025 (2 years)

Led messaging across email marketing, e-commerce, product launches, and paid campaigns for a global wellness brand. Developed brand voice standards and messaging frameworks used across marketing channels.

Email Marketing E Commerce Copywriting Product Driven Storytelling Brand Voice Development Campaign Messaging Paid Media Campaigns

Senior Copywriter

One Finance

Jan 2023 - Jan 2024 (1 year)

Shaped messaging and UX copy for fintech product launches and website relaunch. Translated complex financial concepts into clear, engaging customer-focused content.

UX Copy Fintech Messaging Strategy Content Strategy Product Launch

Freelance Senior Copywriter

Self Employed

Jan 2018 - Jan 2023 (5 years)

Delivered campaign messaging, e-commerce copy, email marketing, and brand storytelling for clients including DSTLD, Skin Laundry, Fabletics, NYDJ, and Bella Dahl. Developed voice frameworks and content strategies supporting product launches and seasonal campaigns.

Campaign Messaging E Commerce Copywriting Email Marketing Brand storytelling Voice Technologies Content Strategy

Senior Copywriter

Rastaclat

Jan 2020 - Jan 2022 (2 years)

Owned brand voice and storytelling across website, email, social, SMS, and retail. Developed monthly campaign concepts and editorial content strategy.

Brand Voice Storytelling Email Marketing Social Media SMS Marketing Editorial Strategy

Senior Copywriter

Fabletics

Jan 2015 - Jan 2018 (3 years)

Led copywriting for e-commerce, retail marketing, email campaigns, and catalogs. Maintained brand voice standards and campaign messaging across global channels.

E Commerce Copywriting Retail Marketing Email Campaigns Catalog Marketing Brand Voice