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Emanuel Behrendt

@emanuelbehrendt

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Creative copywriter and content strategist with 8+ years of experience

United States

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What I'm looking for

I'm looking for a role that allows me to leverage my storytelling skills in a dynamic environment, focusing on impactful campaigns and creative collaboration.

Creative copywriter and content strategist with 8+ years of experience crafting performance-driven brand content, ad creative, and multi-platform storytelling. Proven ability to concept and execute high-impact campaigns, develop scroll-stopping social ads, and shape brand voices that engage, convert, and leave a lasting impression. Passionate about bringing big ideas to life at scale with a high level of craft, clarity, and creative impact.

At 23andMe and Lemonaid Health, I developed and executed brand campaigns, performance-driven content, and storytelling across digital and social platforms for two distinct brands under one organization.

My experience at TIER Mobility allowed me to contribute to the brand's growth from a startup to Europe's leading micro-mobility brand, where I directed impactful campaigns and narratives that drove substantial user engagement.

Experience

Work history, roles, and key accomplishments

Sr. Copywriter

23andMe & Lemonaid Health

Mar 2023 - Jan 2025 (1 year 10 months)

As a Sr. Copywriter, developed and executed brand campaigns and performance-driven content for two distinct brands. Directed copy for the Total Health rebrand and led social-first creative, achieving significant conversion lifts and CTRs.

Campaigns Performance Copywriting Email Marketing

Copywriter

23andMe & Lemonaid Health

Dec 2021 - Mar 2023 (1 year 3 months)

Crafted high-converting paid ads and email sequences, contributing to brand campaigns that drove significant engagement and conversion rates. Collaborated with cross-functional teams to ensure strategic messaging.

Campaigns Performance Optimization Social Media Strategy Storytelling Data Analysis Creative Writing

Copywriter

TIER Mobility

Mar 2019 - Oct 2021 (2 years 7 months)

Contributed to TIER Mobility's growth by developing impactful brand campaigns and performance-driven content. Helped shape sustainability messaging and led initiatives that drove significant user engagement.

Campaigns Performance Copywriting Urban Mobility Narratives Cross Media Collaboration User Engagement

Copywriter & Social Media Manager

Onriva

Feb 2017 - Jan 2020 (2 years 11 months)

Developed engaging social media posts and ad copy for a travel agency, optimizing content to resonate with the target audience and enhance brand visibility.

Social Media Management Content Development Creative Writing Campaign Development Digital Marketing