Reema User
@reemauser
Experienced marketing copywriter and content strategist driving measurable digital engagement.
United StatesWhat I'm looking for
I am an experienced marketing copywriter and content strategist with a strong background in telecommunications and e-commerce, skilled at delivering clear, UX-driven copy that aligns with brand voice and business goals. I have led high-impact campaign and product-launch content at scale, collaborating cross-functionally with design, legal, and marketing teams to drive measurable results.
My recent work includes developing website and campaign copy for major product launches that supported record growth and boosted sales, creating app-store descriptions that increased installs, and crafting messaging that improved conversion and engagement across web, email, social, and push channels.
Experience
Work history, roles, and key accomplishments
TMWeb Copywriter
T-Mobile
Jan 2024 - Present (1 year 9 months)
Developed website copy for major product launches and campaigns, contributing to record Q2/2025 postpaid growth and a 10% YoY increase in iPhone sales through real-time announce execution and UX-driven copy.
Freelance Writer
Sur La Table
Jan 2022 - Present (3 years 9 months)
Produced high-quality blog and editorial content across diverse categories, adhering to brand guidelines and delivering content on deadline to engage target audiences.
Marketing Copywriter
Zulily
Jan 2018 - Dec 2022 (4 years 11 months)
Led marketing copy initiatives that defined brand voice across 200+ marketers and drove results including a 22% increase in average daily app installs and 20% lift in product sales via push messaging.
Education
Degrees, certifications, and relevant coursework
BUBoston University
Master of Science in Advertising, Advertising
2022 - 2023
Completed graduate-level coursework in advertising as part of a Master of Science in Advertising program between 2022 and 2023.
UWUniversity of Washington
Bachelor of Arts, Communication Studies
2015 - 2018
Completed a Bachelor of Arts in Communication Studies at the University of Washington between 2015 and 2018.
CUChapman University
Communication Studies
2014 - 2015
Attended Chapman University in Orange County, CA for Communication Studies coursework prior to transferring to the University of Washington.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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