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Jen Gannon

@jengannon

Message

Brand strategist and copywriter at Vimergy shaping product-launch messaging across web, ecommerce, social, and email.

United States

Message

At Vimergy, I lead integrated campaign messaging and storytelling across web, ecommerce, social, email, video, paid media, and CTV. I develop messaging frameworks for product launches, customer engagement, and evolving brand positioning.

At K12 Print, I built and led the content marketing and storytelling function, managing freelance writers and editorial workflows. I also worked with executive leadership to strengthen brand positioning and audience engagement.

Earlier, at Boatsetter, I helped shape the brand voice across digital campaigns, web, and email, and led content initiatives that contributed to organic traffic growth through SEO and audience strategy. Across my work, I’ve developed copy and campaigns for consumer and B2B audiences in wellness, travel, education, and lifestyle.

Experience

Work history, roles, and key accomplishments

Current

Brand Strategist & Copywriter

Current

Vimergy

Jan 2025 - Present (1 year 9 months)

Lead integrated campaign messaging and storytelling initiatives across web, ecommerce, social, email, video, paid media, and CTV channels. Develop strategic messaging frameworks supporting product launches and brand positioning.

Campaign Messaging Brand storytelling Channel Specific Copywriting AI Augmented Content Systems Editorial Strategy Product Marketing Social Media Campaigns Email Marketing

Content & SEO Consultant

WorldStrides

Jan 2024 - Jan 2025 (1 year)

Developed thought leadership and consumer-facing content positioning WorldStrides as a leader in experiential education. Created cross-channel storytelling campaigns for students, parents, and educators.

Content Strategy SEO Storytelling Audience Segmentation Cross Channel Marketing

Content Director

K12 Print

Jan 2022 - Jan 2024 (2 years)

Built and led the company's content marketing and storytelling function across digital channels. Managed freelance writers, editorial workflows, and strategic content planning.

Content Strategy Editorial Management Team Leadership Brand Positioning Audience Engagement

Content Strategist

ARSENL Agency

Jan 2019 - Jan 2023 (4 years)

Led brand storytelling and campaign messaging initiatives for B2B and consumer-facing clients across wellness, travel, education, and lifestyle sectors. Developed strategic copy across websites, email, social, and presentations.

Brand storytelling Campaign Messaging Copywriting Client Management Content Strategy

Content Manager

Boatsetter

Jan 2015 - Jan 2017 (2 years)

Served as an early brand voice for a high-growth tech marketplace, shaping messaging across digital campaigns, web, email, and customer acquisition. Led content initiatives contributing to significant organic traffic growth through SEO and audience strategy.

Content Strategy SEO Audience Strategy Brand Voice Digital Campaigns

Marketing Manager

Bradford Marine

Jan 2013 - Jan 2015 (2 years)

Managed integrated marketing communications and storytelling initiatives across three business divisions. Developed digital campaigns, event communications, sponsorship materials, and customer-facing brand messaging.

Integrated Marketing Brand Messaging Event Communications Digital Campaigns

Content Specialist

ComplyRight

Jan 2011 - Jan 2013 (2 years)

Created educational and marketing content translating complex labor law and HR topics into clear, accessible messaging. Supported digital marketing campaigns and customer engagement initiatives.

Content Creation Marketing Communications Educational Content Digital Campaigns