
Jean-Pierre Van Wyngaardt
@jean-pierrevanwyngaa
I build CRM and loyalty platforms that improve customer engagement.
What I'm looking for
I've led CRM and customer engagement development for Pick n Pay Smart Shopper, one of South Africa's largest retail loyalty programmes serving millions of customers nationwide.
As Product Owner and Systems Development & Integration Manager, I delivered Cardless Swipe via mobile QR codes, real-time customer registration, triggered communications, SAP Marketing Cloud implementation, and loyalty integrations with BP, Lift Airlines, and TymeBank.
I work across SAP CRM, campaign automation, segmentation, consent management, and omnichannel communications including USSD, WhatsApp, SMS, email, online, and in-store channels. I bring business, marketing, BI, external partners, and IT teams together to deliver scalable, POPIA-compliant customer experiences.
More recently, I've managed operations, customer relationships, financial administration, marketing, and process improvement across Ultimate Property Solutions and Seaside Chiropractic. My background also includes loyalty operations, CRM campaign management, and master data leadership supporting national retail operations.
Experience
Work history, roles, and key accomplishments
Business Owner & Operations Manager
Ultimate Property Solutions & Seaside Chiropractic
Jan 2024 - Present (2 years 8 months)
Manage day-to-day operations across two businesses, overseeing administration, customer relationships, financial management, marketing, and strategic planning to ensure high levels of customer service and operational efficiency.
Loyalty Operations Manager
Pick n Pay Smart Shopper
Jan 2020 - Dec 2024 (4 years 11 months)
Managed operational delivery of the Smart Shopper loyalty programme, ensuring seamless customer support, loyalty card availability, and operational excellence across the business.
Product Owner (Business Owner) | Systems Development & Integration Manager
Pick n Pay Smart Shopper
Jan 2019 - Dec 2024 (5 years 11 months)
Led customer engagement and CRM development initiatives for South Africa's national Smart Shopper loyalty platform. Owned and coordinated CRM development initiatives across business, external partners, marketing, and IT teams.
CRM Campaigns Manager
Pick n Pay Smart Shopper
Jan 2016 - Dec 2019 (3 years 11 months)
Managed Smart Shopper campaign operations and CRM platform transition initiatives during major loyalty transformation projects. Collaborated with marketing, BI, and development teams to deliver highly targeted, data-driven customer campaigns.
Master Data & Operations Team Lead
Pick n Pay
Jan 2012 - Dec 2016 (4 years 11 months)
Led master data operations supporting national store openings, vendor onboarding, SAP site creation, and franchise migrations. Managed master data operations including vendor creation, pricing administration, and SAP site setup.
Education
Degrees, certifications, and relevant coursework
University of Cape Town
Data Science with Python, Data Science
Completed a Data Science with Python course through GetSmarter, offered by the University of Cape Town.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Skills
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