Melissa Phakama Wrubel

Managed enterprise client relationships with focus on retention, growth, renewals, contracts, and commercial development. Acted as a bridge between clients and internal teams, translating commercial requirements into technical and operational conversations.

Led the prepaid utilities product environment across electricity, airtime, data, vouchers, and bill-payment services. Managed a substantial commercial product portfolio with responsibility across product performance, revenue, customer requirements, and operational delivery.

Managed regional commercial relationships and sales opportunities across the payments and prepaid environment. Developed and maintained relationships with business customers and channel partners.

Managed enterprise relationships across complex B2B accounts, including exposure to organizations such as Eskom and PetroSA. Managed tenders, procurement processes, commercial negotiations, and account relationships.

Developed and managed relationships with corporate clients and commercial partners. Identified business development and partnership opportunities and developed proposals and commercial solutions.

Managed relationships with affiliate and commercial partners across African and Middle Eastern markets. Supported partner onboarding, product integration, and ongoing relationship management.

Managed high-volume customer interactions and complex escalations within a global customer service environment. Contributed to onboarding and training activities for new and existing associates.

Completed the Women in Leadership programme at the University of Stellenbosch in 2020.

Diploma in Office & Business Administration from Montrose Business College.

Higher Diploma in Integrated Marketing & Communications / Brand Marketing from AAA School of Advertising.

Completed the Advancing Gender Equality and Women Empowerment programme with UNITAR in 2024.