At ShopriteX, I manage and segment a database of over 30 million customers, building targeted multichannel campaigns for clients including Discovery and Old Mutual. I own campaigns from strategy and audience build through launch, optimisation and post-campaign presentations, using A/B tests and control groups to assess performance.
At Digioutsource, I owned campaigns and customer lifecycle interventions with a R5 million budget. I built the Tournament Product from the ground up and used customer lifetime value and churn analysis to shape retention offers; I also stood in for senior leadership and led large-scale meetings.
