Open to opportunities

Pratishtha Bhardwaj

@pratishthabhardwaj

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Marketing leader driving data-led brand growth across financial and consumer sectors.

India

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What I'm looking for

I seek a data-driven marketing role where I can lead cross-channel brand and performance initiatives, drive measurable growth, and collaborate with product and sales teams in a growth-oriented culture.

I am a strategic and creative marketing professional with almost a decade of experience in brand communication, advertising, and marketing across banking, entertainment, FMCG, and retail. I specialize in cross-channel campaign management, performance marketing, and customer experience communication.

At Kotak Mahindra Bank I lead marketing for co-branded and corporate credit cards, owning go-to-market strategy, product launch communications, and rebranded customer experience touchpoints while ensuring regulatory compliance. I have delivered measurable results including a ₹15.5 Cr dormant-customer reactivation campaign, improved credit card activation from 72% to 85%, and cost reductions of over ₹20 Lakhs through process optimization.

Earlier roles in digital agencies and as a brand manager sharpened my skills in influencer programs, SEO/SEM, media planning, content strategy, and high-volume creative execution. I am data-driven, outcomes-focused, and enjoy building campaigns and IPs that drive brand visibility and measurable business impact.

Experience

Work history, roles, and key accomplishments

Current

Corporate & Co-branded Marketing Manager

Current

Kotak Mahindra Bank

Mar 2023 - Present (2 years 11 months)

Lead marketing for co-branded and corporate credit cards and customer experience communication, driving a dormant-customer reactivation that generated ₹15.5 Cr and improving activation rates from 72% to 85% while realizing cost reductions over ₹20 Lakhs.

Lifecycle Marketing Go To Market Campaign Management Influencer Marketing Google Ads SEO SEM Analytics

Account Manager

White Rivers Media

Dec 2021 - Mar 2023 (1 year 3 months)

Developed and executed integrated campaigns and performance marketing for Universal Pictures India and consumer brands, driving strong ROI and managing influencer and social strategies to grow followers and engagement.

Performance Marketing Social Media Strategy Influencer Marketing Content Creation ROI Optimization Sprout Social

Brand Manager

IdeateLabs

Sep 2019 - Nov 2021 (2 years 2 months)

Executed media performance campaigns and SEO-optimized website content for BrandFactory and conceptualized seasonal IPs and contests, managing high-volume creative calendars of 300+ monthly social collaterals.

Brand Strategy SEO Content Strategy Social Contests

Account Executive

Enormous Brands

May 2017 - Aug 2019 (2 years 3 months)

Spearheaded rebranding and digital repositioning projects for hospitality and service clients, overseeing daily brand deliverables, social calendars, and stakeholder management during shoots.

Social Media Management Content Creation Stakeholder Management