Open to opportunities

Jason Nielsen

@jasonnielsen

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Lifecycle and retention marketing leader driving subscription growth.

United States

Message

What I'm looking for

I seek a role owning lifecycle and retention strategy where I can scale subscriptions, apply AI/ML for personalization, run experimentation, and partner cross-functionally to grow LTV and reduce churn.

I am a data-driven lifecycle and retention marketing leader focused on lifting repeat rate, LTV, and margin through orchestration, segmentation, and experimentation.

I have rebuilt core lifecycle flows (welcome, post-purchase, replenishment, winback) and operationalized AI/ML tools like predictive reorder timing and intent tiering to trigger personalized messaging and subscription upsells.

Across roles I have increased LTV and retention — including a 35% total LTV increase and a ~20% earnings-per-message lift through intent-based incentives — while scaling channel revenue dramatically via RFM segmentation and automation.

I collaborate cross-functionally with Creative, Product, and Tech, introduce experimentation frameworks and weekly cohort reporting, and maintain brand-safe, compliant programs across Email, SMS, Push, loyalty, and subscription platforms.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager, Retention Marketing

Current

DRMTLGY

Jun 2023 - Present (3 years)

Owned Email, SMS, and App Push lifecycle calendar and re‑architected 12+ core flows, operationalized predictive replenishment and subscription upsells, and introduced experimentation framework that lifted earnings per message ~20%.

Email Marketing SMS Klaviyo Experimentation Cohort Analysis

Director, Retention Marketing

Polar L'ANGE

Nov 2020 - Jun 2023 (2 years 7 months)

Directed Email/SMS/Push and loyalty programs, optimized automations and segmentation, increasing total LTV 35% and YoY customer retention by 10% while raising new customer (≤90d) LTV 50%.

Lifecycle Strategy Segmentation Loyalty Programs Email Automation SMS A B Testing LTV Shopify

Email/Retention Manager

Inkjets.com

Feb 2018 - Nov 2020 (2 years 9 months)

Managed end-to-end email strategy across five brands, scaled channel revenue +250% in under 12 months via RFM segmentation and expanded full-funnel automations.

Automation)Reporting QA Klaviyo Campaign Optimization Automation

Marketing Automation Specialist II

Vonazon

Aug 2015 - Feb 2018 (2 years 6 months)

Built and maintained automated programs, CRM integrations, campaign assets, and reporting while training team members across platforms to support lifecycle operations.

Marketing Automation Campaign Management Reporting Training Marketo Pardot