Jason Nielsen
@jasonnielsen
Lifecycle and retention marketing leader driving subscription growth.
United StatesWhat I'm looking for
I am a data-driven lifecycle and retention marketing leader focused on lifting repeat rate, LTV, and margin through orchestration, segmentation, and experimentation.
I have rebuilt core lifecycle flows (welcome, post-purchase, replenishment, winback) and operationalized AI/ML tools like predictive reorder timing and intent tiering to trigger personalized messaging and subscription upsells.
Across roles I have increased LTV and retention — including a 35% total LTV increase and a ~20% earnings-per-message lift through intent-based incentives — while scaling channel revenue dramatically via RFM segmentation and automation.
I collaborate cross-functionally with Creative, Product, and Tech, introduce experimentation frameworks and weekly cohort reporting, and maintain brand-safe, compliant programs across Email, SMS, Push, loyalty, and subscription platforms.
Experience
Work history, roles, and key accomplishments
Senior Manager, Retention Marketing
DRMTLGY
Jun 2023 - Present (2 years 4 months)
Owned Email, SMS, and App Push lifecycle calendar and re‑architected 12+ core flows, operationalized predictive replenishment and subscription upsells, and introduced experimentation framework that lifted earnings per message ~20%.
Director, Retention Marketing
Polar L'ANGE
Nov 2020 - Jun 2023 (2 years 7 months)
Directed Email/SMS/Push and loyalty programs, optimized automations and segmentation, increasing total LTV 35% and YoY customer retention by 10% while raising new customer (≤90d) LTV 50%.
Email/Retention Manager
Inkjets.com
Feb 2018 - Nov 2020 (2 years 9 months)
Managed end-to-end email strategy across five brands, scaled channel revenue +250% in under 12 months via RFM segmentation and expanded full-funnel automations.
Marketing Automation Specialist II
Vonazon
Aug 2015 - Feb 2018 (2 years 6 months)
Built and maintained automated programs, CRM integrations, campaign assets, and reporting while training team members across platforms to support lifecycle operations.
Education
Degrees, certifications, and relevant coursework
CUCalifornia Lutheran University
Bachelor of Science, Business Management
Completed a Bachelor of Science in Business Management focusing on foundational business disciplines and management principles.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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