Looking for a job

Joseph User

@josephuser25

Message

I build CRM lifecycle strategies that grow retention, engagement, and subscription revenue.

United States

Message

What I'm looking for

I'm looking to lead lifecycle, CRM, and growth initiatives where I can use customer insights, automation, experimentation, and cross-functional collaboration to improve retention, engagement, and revenue.

At BET Media Group, I owned lifecycle marketing for BET+, using Braze to drive engagement, retention, and monetization initiatives contributing to more than $120M in annual subscription revenue. I introduced personalized push messaging that increased subscriber retention by 20% and built segmentation models that lifted reactivations 105% year over year.

I've led lifecycle and CRM programs across streaming, digital media, eCommerce, and enterprise clients, including Wondros, VS Media, Universal Music Group, Atypical Brands, and Velocity Marketing Software. My work has increased acquisition by 22%, reduced churn by 32%, increased revenue by 42%, and improved email open rates by 62%.

I build KPI frameworks, dashboards, automated customer journeys, and experimentation programs that turn customer insights into measurable growth. I've also led and developed marketing teams of up to eight direct reports while partnering across Product, Analytics, Engineering, Creative, and executive leadership.

Experience

Work history, roles, and key accomplishments

Lifecycle & CRM Marketing Manager

BET Media Group

Jan 2020 - Jan 2026 (6 years)

Owned lifecycle marketing strategy for BET+ using Braze, driving engagement, retention, and monetization initiatives that contributed to more than $120M in annual subscription revenue. Established lifecycle KPI frameworks, executive dashboards, and Databricks reporting that informed growth strategy and investment decisions.

Braze Databricks Segmentation Personalization Marketing Automation A B Testing Customer Lifecycle Management Customer Retention and Churn Management Reactivation Strategy KPI development Executive Reporting

Director, Lifecycle Marketing

Wondros

Aug 2018 - Jan 2020 (1 year 5 months)

Directed lifecycle marketing strategy that increased customer acquisition by 22% and engagement by 41%. Developed advanced segmentation and experimentation frameworks producing a 23% improvement in campaign performance.

Lifecycle Marketing Segmentation Experimentation KPI development Executive Reporting Cross functional Leadership

Senior Lifecycle & CRM Marketing Manager

VS Media

Jan 2017 - Aug 2018 (1 year 7 months)

Introduced customer retention, renewal, and win-back strategies producing 40% customer reactivation. Developed customer segmentation strategies that increased revenue by 42%.

Customer Retention Segmentation Martech Executive Reporting KPI development

Senior Lifecycle & Marketing Manager

Universal Music Group

Aug 2016 - Jan 2017 (5 months)

Increased email open rates by 62% using behavioral segmentation. Built customer profitability and lifetime value models that improved marketing investment decisions.

Salesforce Marketing Cloud Segmentation Customer Analytics Lifecycle Marketing

Senior Email & CRM Marketing Manager

Atypical Brands

Aug 2015 - Aug 2016 (1 year)

Led CRM strategy for a growing eCommerce brand. Developed automated lifecycle journeys including welcome, cart abandonment, post-purchase, and re-engagement.

CRM Strategy Marketing Automation Lifecycle Journeys Ecommerce