Sarah Leos

At Edible Brands, I lead lifecycle and retention strategy across email and SMS for a 6.7M–8M subscriber base. I manage four or more batch email campaigns each week and contributed to $38M in attributed email revenue in 2025.

I've built segmented customer journeys, a multi-layered suppression strategy, and a systematic testing program spanning 2,246 A/B tests. I also developed 13 Adobe Analytics dashboards to give teams real-time visibility into campaign health, engagement, and test performance.

I partner with brand, eCommerce, analytics, operations, and creative teams to improve customer lifetime value, shape email creative direction, and bring performance insights to executive leadership and the CEO.

Previously, I delivered CRM automation, nurture, segmentation, and agent enablement programs at Lake Homes Realty, following lifecycle and digital marketing work supporting a rebrand and product launches at FetchMe Delivery. I'm looking to bring this foundation to loyalty or integrated marketing work where customer engagement and long-term value are the north star.