Open to opportunities

Kelli K

@kellik

Message

Lifecycle marketing leader designing automated email, SMS, and journey orchestration for retention.

United States

Message

What I'm looking for

I’m looking for a role where I can own lifecycle systems and journey orchestration—using behavioral data, deliverability discipline, and testing frameworks to improve retention, engagement, and long-term value with strong cross-functional collaboration.

I’m a senior lifecycle and experience leader with 8+ years designing and scaling automated email journeys across onboarding, engagement, and retention. I’m known for owning lifecycle systems end-to-end—pairing lifecycle strategy, journey design, and performance governance with a disciplined focus on data integrity, deliverability, and continuous optimization.

In my current role as a Lifecycle Marketing Manager, I own end-to-end lifecycle systems and automation architecture supporting 11 global brands, including lifecycle measurement standards and insight loops. I translate behavioral and performance data into scalable automation frameworks, partnering across brand, product, engineering, enrollment, and student success teams to drive lifecycle and retention outcomes.

Previously, I led subscriber lifecycle orchestration for 30 newsletters and launched in-app lifecycle experiences to improve continuity across the subscriber journey. Earlier, as a Senior Manager, Student Marketing, I led lifecycle automation from enrollment through repeat participation and built onboarding and re-engagement journeys that improved repeat enrollment and long-term retention.

Experience

Work history, roles, and key accomplishments

Current

Lifecycle Marketing Manager

Current

Recognition Media

Sep 2024 - Present (1 year 10 months)

Owned end-to-end lifecycle systems and automation architecture supporting 11 global brands, including lifecycle strategy, journey design, and performance governance. Drove 16% sales growth and 14% retention lift using behavioral/performance data and established measurement standards and A/B testing feedback loops.

Lifecycle Marketing Automation Lifecycle Journey Orchestration Email Marketing Data Analysis Behavioral Analytics Measurement And Insight Loops A B Testing Automation Architecture Stakeholder Management HubSpot Salesforce Tableau Project Management Agile

Subscriber Lifecycle Strategy Manager

Dow Jones

Jan 2024 - Jun 2024 (5 months)

Managed lifecycle engagement strategy across email, onsite, and in-app touchpoints to support subscriber retention and lifetime value across a multi-product portfolio. Led lifecycle orchestration for 30 newsletters and partnered with product/platform teams to launch and optimize in-app lifecycle experiences, achieving an 8% lift in engagement and retention.

Lifecycle Strategy Email Marketing In App Lifecycle Experiences Data Analysis A B Testing Messaging Strategy Performance Optimization Stakeholder Management

Senior Manager, Student Marketing

CodePath

Apr 2022 - Sep 2023 (1 year 5 months)

Led lifecycle automation strategy across the student journey—from enrollment through repeat program participation—driving a 13% YoY increase in student enrollment. Owned email and SMS automation calendars and trigger logic, and built automated onboarding and re-engagement journeys to improve repeat enrollment and long-term retention.

Journey Orchestration Email Marketing Onboarding Student Retention Data Analysis Stakeholder Management Campaign Delivery

Marketing Manager

Dorson Community

Dec 2018 - Apr 2022 (3 years 4 months)

Owned lifecycle communications across email, onsite, and social channels to support student enrollment, engagement, and donor retention initiatives. Implemented A/B testing and performance measurement across digital channels, driving a 30% increase in website traffic and improving engagement outcomes; launched and scaled Instagram as an additional engagement touchpoint.

Email Marketing Social Media Instagram A B Testing Performance Measurement Data Analysis Stakeholder Management