Open to opportunities

Kevin Murphy

@kevinmurphy1

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Digital commerce leader driving omnichannel growth, tech-enabled CX, and P&L performance.

United States

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What I'm looking for

I seek senior eCommerce leadership roles where I can own P&L, scale omnichannel operations, lead technical migrations, and drive measurable revenue and CX improvements in a collaborative, data-driven environment.

I am a digital-commerce leader with 12 years of experience turning omnichannel strategy into measurable growth for luxury, duty-free, and DTC brands. I pair commercial insight with deep technical know-how to guide teams through marketplace builds, headless commerce migrations, and data-driven marketing that improves conversion, AOV, and LTV.

I have owned enterprise-level P&Ls and led end-to-end eCommerce operations, including building multi-vendor Adobe Commerce marketplaces, SAP ERP integrations, OMS improvements, and loyalty/CRM programs. My hands-on leadership style drives projects to completion while keeping stakeholders aligned through clear communication and weekly executive dashboards.

I also freelance as a front-end designer/developer, delivering React/Next.js and Three.js/WebGL experiences, optimizing performance and deployment pipelines, and adding AI-enabled features where beneficial. I focus on measurable impact: conversion lifts, revenue growth, and operational efficiencies.

Experience

Work history, roles, and key accomplishments

Current

Front-End Designer & Developer

Current

Freelance

Aug 2011 - Present (14 years 5 months)

Design and deliver responsive web applications and immersive Three.js experiences using React/Next.js and TypeScript, integrating REST/GraphQL APIs, payment gateways, and analytics while modernizing delivery with Docker and CI/CD on AWS/Cloudflare.

React Next.js TypeScript GraphQL AWS CI CD Performance Optimization

Director

Avolta

Feb 2024 - Sep 2025 (1 year 7 months)

Own digital strategy and P&L (~US$450M) for 13 airports and 14 online storefronts, delivering checkout, OMS, and automation improvements that simplified purchase journeys and improved fulfillment accuracy. Publish weekly executive dashboards and align vendor-funded campaigns with in-store activations to optimize media spend and omnichannel performance.

P&L management Adobe Commerce CRM Lifecycle Marketing SEO SEM Data & Analytics Vendor Management

Country Head of eCommerce

Colombian Emeralds International

Nov 2021 - Sep 2025 (3 years 10 months)

Led integration of CEI into a centralized omnichannel strategy and built its first multi-vendor Adobe Commerce platform, architecting SAP ERP integrations, automated order-splitting, and click-and-collect workflows to bring a 2,500-SKU catalog online. Developed business case, vendor terms, and go-to-market playbook to meet launch deadlines.

Adobe Commerce ERP Integration OMS Vendor Onboarding SEO A B Testing Project Roadmapping

Director of Web Operations

Bez Ambar Inc.

Jan 2016 - Nov 2021 (5 years 10 months)

Owned digital P&L and led a WordPress/WooCommerce replatform that boosted checkout conversion by 30% and drove 75% YoY online sales growth; implemented CRO sprints, performance marketing, and introduced Three.js product viewers and BNPL to increase engagement and AOV.

WooCommerce Conversion Rate Optimization Google Ads Paid Social UX Design Analytics