Open to opportunities

Jake Dunshee

@jakedunshee

Message

Senior marketing leader with 15 years of proven success driving data-informed growth.

United States

Message

What I'm looking for

I want a leadership role where I can build data-driven growth teams, own product and marketing strategy, run experimentation, and scale measurable revenue and retention.

I am a senior growth leader with 15 years of experience scaling high-performing growth initiatives across fintech and edtech, driving record growth and $140M+ yearly revenue at a leading fintech and growing over a dozen top-grossing apps at an edtech startup.

I build and lead cross-functional teams, implement full marketing stacks, and own onboarding, lifecycle, monetization, and funnel optimization—delivering measurable improvements like 500% lifts in retention, 50% reductions in CAC, and $20M yearly lifecycle revenue.

I combine hands-on expertise with tools like HTML, SQL, Python, Tableau, Salesforce and product ownership practices to create data-driven processes, experimentation frameworks, and strategic partnerships that improve ROI and user outcomes.

Experience

Work history, roles, and key accomplishments

Head of Marketing & Data

Smart Personal Finance

Jan 2023 - Jan 2025 (2 years)

Built onboarding and lifecycle marketing functions, doubled ROAS in financial services channels, and launched new TikTok and Snapchat accounts while owning reporting and analytics to drive revenue growth.

Lifecycle Marketing ROI Optimization Onboarding Data Analysis SQL CRM Performance Marketing Tableau

Director of Product Strategy & Marketing

Higher Learning Technologies

Jan 2017 - Jan 2023 (6 years)

Led marketing and product strategy, grew daily user retention 500% through 2,000+ tests, launched the #1 grossing app across multiple edtech verticals, and built a Vue.js web platform that increased web revenue 400%.

Growth Marketing Experimentation Retention Vue.Js SQL Python Social Media Strategy Team Leadership

Senior Manager - Integrated Marketing

TaxAct

Jan 2012 - Jan 2017 (5 years)

Oversaw integrated marketing generating over $110M in revenue, managed a $43M yearly budget, reduced CAC by optimizing channel mix, and implemented audience segmentation across 1,400+ data permutations.

Integrated Marketing Budget Management Segmentation Acquisition Retention Email Marketing Analytics

Product Owner

TaxAct

Jan 2011 - Jan 2012 (1 year)

Served as core product owner for a last-will-and-testament software product, improved UX across web touchpoints achieving a 20% satisfaction increase and reduced call volumes.

Product Ownership Project Management Requirements Gathering Team Leadership