Andrew Haim
@andrewhaim
CX/UX fanatic.
United StatesWhat I'm looking for
Growth driver and talent developer with a passion for experimentation and friction reduction. I have spent my entire career in the digital marketing space helping companies understand and build lasting connections with their customers. I have a unique perspective having worked within large agencies for some of the worlds largest brands, and now as a fractional CMO/CPO for venture-backed startups and SMBs.
My strengths lie at the intersection of brand, acquisition, and retention, both B2C and B2B.
Experience
Founder & Product Manager
Aurora Hill Advisors
Nov 2022 - Present (1 year 6 months)
Founded and managed advisory firm specializing in helping venture-backed startups scale and grow. Provided product management, strategic growth, and CX oversight for tier-A venture-backed startups to understand their unique value proposition (UVP), reduce churn, lower customer acquisition cost (CAC), and ultimately increase lifetime value (LTV).
Director, Account Strategy and Product Lead
Group SJR, WPP
Nov 2015 - Sep 2021 (5 years 10 months)
Led product management and development for various innovative platforms for clients like Spotify, J&J, and Pfizer. Managed internal and external thought-leadership for J&J’s CEOs and implemented internal systems and processes required to ensure accurate and compliant deliverable
Managing Director – Lead Product Manager
PETER ARNELL, ICI
Sep 2021 - Nov 2022 (1 year 2 months)
Lead an award-winning brand design and development team with a consumer centric, design-based approach to helping clients innovate and grow their businesses. Oversaw brand positioning, messaging, marketing strategies, Go-To Market strategies and execution. Helped international client launch new products while maintaining strict brand standards across international rollouts.
Branding & Operations Associate
ROADLOK
May 2011 - Jan 2013 (1 year 8 months)
Conceptualized and executed an international, multi-channel marketing program leading to successful entry into the European market. Developed best-practices for overseas distributors and managed B2C and B2B marketing campaigns.
Senior Account Executive
EAG Advertising & Marketing
Jan 2013 - Nov 2015 (2 years 10 months)
Partnered with multiple agencies and key stakeholders to develop new, and scale existing, digital platforms. Leveraged full suite of analytics to deliver data-driven action plans. Acted as liaison between key clients and the agency, overseeing the entirety of marketing activities often spanning regional print, tradeshow, email, mobile and social media channels and planning.
Tech stack
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