Open to opportunities

Peter Hwang

@peterhwang

Message

Results-driven growth marketing leader with a passion for data analysis and user acquisition.

United States

Message

What I'm looking for

Looking for a challenging role that leverages my growth marketing expertise to drive business growth and revenue increases.

As a seasoned growth marketing expert, I've driven top-of-the-funnel and bottom-line growth for multiple companies, including Starship HSA, Seated App, and Bite App. My expertise lies in lifecycle marketing, user acquisition, and advertising strategy, with a proven track record of success in leading cross-functional teams and executing data-driven campaigns.

With a strong background in information security and management information systems, I bring a unique perspective to growth marketing. I'm well-versed in using tools like Iterable, Mixpanel, Google Analytics, and Looker to inform data-driven decisions and optimize user growth.

Throughout my career, I've demonstrated my ability to conceptualize and execute innovative marketing strategies, leading to significant user growth and revenue increases. I'm passionate about staying at the forefront of industry trends and best practices, as evidenced by my participation in Reforge Growth Marketing and Mixpanel Product Analytics Certification programs.

Experience

Work history, roles, and key accomplishments

Current

Director of Growth Marketing

Current

Starship HSA

Jan 2020 - Present (5 years 4 months)

Spearheaded lifecycle marketing and user acquisition strategies, driving significant growth from Series A to post-acquisition. Executed personalized user journeys, led advertising strategies, and developed growth experiments to optimize user engagement and conversions.

Lifecycle Marketing User Acquisition Iterable Google Analytics Mixpanel Advertising Strategy Data Analysis Growth

Growth Associate

Seated App

Jan 2018 - Oct 2019 (1 year 9 months)

Led affiliate marketing programs and executed omnichannel campaigns to drive user acquisition. Managed a rewards marketplace and developed corporate partnerships, significantly increasing revenue and user engagement.

Affiliate Marketing User Acquisition Strategic Partnerships Budget Management Event Planning Market Development User Behavior Analysis Revenue Community Outreach

CEO and Co-founder

Bite App

Jan 2017 - Jun 2018 (1 year 5 months)

Co-founded a mobile app focused on food discovery, securing funding and leading marketing efforts. Achieved high user ratings and engagement through effective UI/UX design and targeted advertising.

Mobile App Development UI UX Design User Acquisition Marketing Strategy Brand Development Public Speaking Product Management Customer Engagement

Information Security Consultant

Protiviti

Aug 2016 - Sep 2017 (1 year 1 month)

Assisted clients in identifying and remediating information security issues, conducting risk assessments, and ensuring regulatory compliance across various sectors.