Ivan Hernandez

I've led consumer sales channels at LG Mexico, growing specialized and wholesale channel results by 14% versus the prior year across partners including Ingram, CT Internacional, CVA, Exel del Norte, and PCH.

My work spans sales planning, sell-in and sell-out analysis, promotional plans, annual targets, new-product launches, and category development across TVs, audio, home appliances, air conditioning, monitors, and projectors. At Samsung de México, I managed retail sales strategies for Liverpool, Best Buy, Sam’s, Costco, Sears, and Palacio de Hierro.

Over 14 years at Sony de México, I held sales, direct business, marketing, and trade marketing responsibilities, including B2B expansion, Sony Style operations, merchandising, pricing, ATL and BTL campaigns, and national management of 200 sales promoters.