Jorge Lozada

Developed B2B commercial strategy and structure for selling comprehensive training solutions, negotiated contracts and SLAs, and optimized the sales funnel to grow corporate adoption of digital training services.

Coordinated national digital and in-store marketing for monobrand resellers, managed quarterly marketing budgets and ensured media plan compliance through weekly tracking and auditing.

Led CX strategy for TELCO channels, monobrands and retail across the Northeast region, standardized visual merchandising and product launches, and implemented training programs that drove sales and operational improvements.

Developed and executed trade marketing for the distributor network in Northeast Mexico and South Texas, managed a regional showroom plan and an annual MXN 18,000,000 budget to maximize display profitability and sales.

Built trade marketing and annual launch plans for retail entry of multiple brands, implemented promotional programs across major chains and led a 10-person promotional team to drive in-store activation.

Developed go-to-market and promotional plans for introducing brands in the retail channel, analyzed commercial indicators for cross-functional reporting, and executed promotions across HORECA, convenience and self-service channels.

Managed promotional budgets and POS allocation controls for regional offices, led image standardization and visual merchandising across the national distribution network, and coordinated launch events to increase brand penetration.

Completed a Bachelor's degree in Business Administration in 2004 focusing on business fundamentals and commercial management.