Gabriel Lara
@gabriellara
I lead B2B commercial growth, enterprise sales, and sales transformation across Mexico.
MexicoWhat I'm looking for
At Pluxee Mexico, I led commercial strategy across three regions, managing a 17-person sales and implementation team and a recurring portfolio exceeding MXN 2.2 billion annually. I delivered 118% and 112% of portfolio targets in consecutive years, generated MXN 9.2 million in annualized cross-selling, and reduced team turnover from 38% to 15%.
I've built enterprise business from cold prospecting through long-term account leadership, including Pluxee’s largest global Premium Pass sale at more than USD 20 million with AB InBev. I combine consultative selling, commercial discipline, Salesforce adoption, and people development to help teams solve customer problems and grow sustainably.
Experience
Work history, roles, and key accomplishments
Led commercial strategy and sales execution across Western, Central, and Southeastern Mexico, managing a 17-person team of sales and implementation professionals and a multi-product recurring portfolio exceeding MXN 2.2B annually.
• Led the Hunter sales organization with MXN 92.4M in annualized recurring new-business targets, plus approximately MXN 12M in annual one-time campaigns.
• Achieved 1
Managed a strategic B2B portfolio exceeding MXN 90M per month, focusing on customer retention, portfolio profitability, cross-selling, service performance, and the development of long-term relationships with enterprise clients.
• Selected to join Pluxee Mexico’s first multidisciplinary POD service model, integrating Sales, Operations, and Collections around a shared portfolio of strategic accoun
Built new enterprise business through cold prospecting, consultative selling, and complex B2B negotiations, developing relationships with HR, Procurement, Finance, Marketing, and senior commercial decision-makers.
• Acquired approximately 45 new corporate accounts, including Unilever (~MXN 6M/month), Tetra Pak (~MXN 2M/month), TSYS (~MXN 1.4M/month), Herbalife, and Novartis.
• Recognized as Nat
Managed key accounts and a small account team within a BTL, merchandising, and point-of-sale materials agency, coordinating projects from client brief and concept development through production, implementation, and commercial delivery.
• Led a 3-person account team managing projects for multinational clients and consumer brands.
• Managed commercial projects typically ranging from MXN 1M to MXN
Managed client accounts and point-of-sale (POP) projects from initial brief through design, production, commercial proposal, delivery, and invoicing.
• Acted as the primary liaison between clients and internal design and production teams, translating business requirements into executable projects.
• Managed project briefs, design presentations, revisions, quotations, budgets, production follow-
Started my professional career in industrial and point-of-sale design, developing custom displays, exhibition stands, and BTL materials while coordinating projects from concept through production and installation.
• Designed point-of-sale materials, custom displays, exhibition stands, and retail solutions.
• Coordinated and supervised production, installation, and dismantling for large-scale ev
Education
Degrees, certifications, and relevant coursework
Universidad Internacional de La Rioja
Master's Degree, Commercial Management and Sales
2026 - 2028
Colegio Nacional de Integracion Profesional
Bachelor's Degree, Business Administration
2018 - 2020
Tech stack
Software and tools used professionally
Availability
Location
MexicoAuthorized to work in
Social media
Job categories
Skills
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