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JOAQUIN LAM

@joaquinlam

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Senior Key Account Manager driving revenue growth through strategic B2B relationships and team leadership.

Mexico

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What I'm looking for

I’m looking to lead senior key accounts, grow multi-million-peso portfolios, and negotiate strategic contracts—while improving processes through data-driven execution and building high-performance teams that deliver tailored customer solutions.

I’m a results-driven Senior Key Account Manager with over 15 years of experience driving revenue growth and managing high-value B2B and B2C accounts. I’m known as a creative, dynamic leader who finds innovative ways to improve processes and optimize customer success.

In my most recent role at Philip Morris Mexico (2023–2025), I built and maintained long-term, strategic relationships with South Region Distributors, leading a business portfolio valued at $250M MXN. I also partnered cross-functionally to negotiate contracts and deliver tailored solutions that maximized customer value and ROI.

Earlier, I directed and mentored a high-performance regional sales team of 22 professionals and managed a regional portfolio valued at $125M MXN at Philip Morris Mexico (2019–2023). Before that, at Apple Mexico (2015–2019), I managed major telecom and retail key accounts and used data-driven strategies to pursue aggressive market expansion goals.

Experience

Work history, roles, and key accomplishments

Senior Key Account Manager

Philip Morris Mexico

Jan 2023 - Jan 2025 (2 years)

Built and maintained long-term strategic relationships with South Region distributors and drove revenue growth through strategic account initiatives. Managed a business portfolio valued at $250M MXN and collaborated cross-functionally to negotiate contracts and deliver tailored solutions.

Key Account Management Strategic Account Development Distributor Management Revenue Growth Contract Negotiation Sales Strategy Forecasting Territory Management CRM Cross Functional Collaboration

Regional Sales Manager

Philip Morris Mexico

Jan 2019 - Jan 2023 (4 years)

Directed and mentored a regional sales team of 22 professionals and drove market expansion strategies for Nuevo Leon. Managed a regional business portfolio valued at $125M MXN and delivered consistent revenue growth.

Sales & Management Team Leadership Market Expansion Revenue Growth Territory Management Sales Strategy Forecasting CRM

Sales Manager

Apple Mexico

Jan 2015 - Jan 2019 (4 years)

Managed major telecom key accounts (Telcel, AT&T, Movistar) and led performance across high-volume retail, wholesale, and premium reseller channels. Identified market expansion opportunities and executed data-driven strategies to achieve aggressive sales objectives.

Key Account Management Telecom Account Management Market Expansion Sales Strategy Forecasting CRM

Key Account Manager Jr.

PepsiCo Alimentos Mexico

Jan 2014 - Jan 2015 (1 year)

Supported senior management in developing account strategies and maintaining client communications. Helped execute product placement initiatives as part of account plans.

Account Strategy product placement Sales Strategy CRM

Sales Coordinator

PepsiCo Alimentos Mexico

Jan 2012 - Jan 2014 (2 years)

Coordinated regional sales efforts and tracked KPIs to monitor performance. Optimized route-to-market strategies to improve go-to-market execution.

Sales Coordination KPI Tracking Sales Strategy Forecasting CRM

Sales Supervisor

Sutherland Global Services

Jan 2009 - Jan 2012 (3 years)

Supervised daily operations, monitored performance metrics, and trained team members to exceed quotas. Ensured teams maintained execution against sales targets.

Sales Supervision Team Leadership Quota Achievement KPI Tracking

Education

Degrees, certifications, and relevant coursework

Universidad Regiomontana

Marketing degree (Sales specialty), Marketing

Activities and societies: Courses/certifications include Leadership & Management I, KAM 2, Intense Negotiation Techniques, Strategic Negotiation, The 7 Habits of Highly Effective Managers, LEAD Leadership, Social Media Marketing, and Brand Accelerator.

Completed a marketing degree with a specialty in sales at Universidad Regiomontana (Monterrey, Nuevo León) in 2015.