Xochitl Cardenas
@xochitlcardenas
Impulso sell-out y conversión en FMCG mediante trade marketing, ejecución en punto de venta y capacitación comercial.
MexicoWhat I'm looking for
He impulsado el crecimiento de sell-out, la conversión de shoppers y la ejecución en punto de venta para Groupe SEB México, Ferrero de México y Nestlé. En Groupe SEB logré un crecimiento LY del 12%, aumenté la conversión de shopper en más de 15% y generé un 11% adicional en ventas mediante activaciones y expos mayoristas.
Trabajo transversalmente con Marketing, Ventas y BI para convertir análisis comerciales en estrategias de trade marketing. También desarrollo programas de capacitación y fidelización para fuerzas de venta, alineo equipos comerciales y gestiono indicadores como sell in, sell out, rotación, inventarios y cobertura.
Experience
Work history, roles, and key accomplishments
Coordinator Trade Marketing and Training
Groupe SEB Mexico
Jul 2023 - Present (3 years 1 month)
Created analysis and strategies to ensure growth of each PDC with the operational team through point-of-sale execution, achieving 12% LY growth. Increased shopper conversion by 15% through initiatives at the point of decision and OJT sales force training.
Implemented training programs for sales force and promoters at regional level. Created loyalty programs for field sales to increase indicators and aligned strategies between sales, marketing, and trade marketing.
Implemented training programs for sales force and promoters at regional level. Created loyalty programs for field sales to increase indicators and aligned strategies between sales, marketing, and trade marketing.
Generated strategies and point-of-sale activities with the Nestle brand, achieving 20% sell-out growth in an ASP. Implemented promotional bundles with product innovation seeding and led strategic periods ensuring correct brand visibility and execution.
Managed a key account with 16% growth. Negotiated commercial conditions, shelf space, and point-of-sale activations with strategic clients.
Analyzed commercial KPIs (sell in, sell out, rotation, inventories, coverage) for decision-making through field execution and operational KPI compliance.
Education
Degrees, certifications, and relevant coursework
Universidad de Guadalajara
Licenciatura en Informática, Informatics
Pursued a degree in Informatics at the University of Guadalajara.
Availability
Location
MexicoAuthorized to work in
Job categories
Skills
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