Looking for a job

Israel Ortiz Soto

@israelortizsoto

Commercial operations leader at MatMind shaping AI-assisted workflows, with prior multi-market franchise growth at Teaspoon.

United States

Message

At MatMind, I lead product and AI-assisted operating workflows, translating user needs into prioritized work, acceptance criteria, testing plans, and release decisions. I coordinate specialized AI agents and technical workstreams while keeping consequential decisions under human ownership.

At Teaspoon, I directed multi-state franchise operations as the network grew from 22 to 57 stores. I supported more than 20 franchisees and 35+ openings, and introduced Rocketlane, Asana, and Connecteam to standardize onboarding and launch coordination.

At Starbucks Coffee Company, I led an 11-store Los Angeles district generating more than $43M annually and a team of 400+ employees. Workflow redesign and staffing changes reduced customer wait times 31%, while stronger inventory and availability routines improved food performance 19%.

Experience

Work history, roles, and key accomplishments

Current

Product & AI Operations Lead / Product Owner

Current

MatMind

Jan 2026 - Present (9 months)

Lead product and AI-assisted operating workflows, translating user needs into prioritized work, acceptance criteria, testing plans, and release decisions. Coordinate specialized AI agents and technical workstreams with explicit scopes, quality checks, and approvals.

AI Assisted Workflows Product Management Acceptance Criteria Testing Release Management Quality Assurance Cost monitoring

Director of Operations & Franchise Growth

Teaspoon

Feb 2022 - Nov 2025 (3 years 9 months)

Directed multi-state franchise operations and growth as Teaspoon expanded from 22 to 57 stores, supporting 20+ franchisees and 35+ openings. Built operating cadences around sales, labor, inventory, P&L performance, customer experience, and field feedback.

Franchise Operations Multi Market Expansion P&L management Inventory Management Labor Management Customer Experience Rocketlane Asana Connecteam

District Manager - Los Angeles Market

Starbucks Coffee Company

Dec 2015 - Mar 2022 (6 years 3 months)

Led one of Starbucks' highest-volume Los Angeles districts with full P&L responsibility for 11 stores generating more than $43M annually. Improved Beverage +27%, Food +50%, Retail +31%, Mobile +5%, and net profit 8% year over year through disciplined operating reviews and field execution.

P&L management Operations Management Workforce Planning Leadership Development Customer Experience Inventory Management Labor Management

Store Manager / Assistant Manager

Starbucks Coffee Company

Jun 2011 - Dec 2015 (4 years 6 months)

Turned an underperforming location into a $3M+ annual business, increasing sales 34%, improving speed of service 30%, and improving profit 12% through stronger operating routines, staffing, inventory management, and leader development.

Store Management Sales Growth Inventory Management Staffing Leadership Development Profit Improvement

Business Development Consultant

Caffe Calabria Coffee Roasting

Mar 2011 - May 2011 (2 months)

Analyzed labor, sales, inventory, product costs, and expenses; built budgets and performance benchmarks and developed recommendations to improve profitability, margins, and cash flow.

Financial Analysis Budgeting Performance Benchmarking Profitability Improvement Cash Flow Management

Licensed Store Manager

University Auxiliary Services - Starbucks Licensed Store

Jun 2008 - Mar 2011 (2 years 9 months)

Led day-to-day operations for a licensed Starbucks location and 15+ person team across sales, labor, inventory, scheduling, merchandising, payroll, customer experience, and new-store/opening initiatives.

Store Operations Team Leadership Inventory Management Scheduling Payroll Customer Experience Merchandising