At The Blue Kite, I manage and scale full-funnel Meta Ads acquisition, generating ₹9.13Cr+ in attributed revenue from ₹65.25L in spend at 13.99× ROAS. I also scaled paid customer acquisition from 468 to 2,233 bookings through budget allocation, audience optimization, creative testing, and funnel improvements.
At The Blue Kite, I planned and optimized Google Search campaigns that generated ₹1.39Cr+ in attributed revenue at 20× ROAS. I built and maintained measurement through Google Tag Manager, implementing conversion and custom attribution events across Meta and Google Ads.
Previously, at CollegeHai, I managed Meta Ads and Google Ads campaigns generating 100+ qualified leads per day at an average ₹50 CPL, and designed and optimized WordPress landing pages. At Greenbrrew, I worked on keyword research, SEO initiatives, and PPC support.
