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Malay Choudhary

@malaychoudhary

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Performance marketing leader at Accenture who generated $1.5M+ in incremental revenue with AI-powered campaigns.

India

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What I'm looking for

I’m seeking a VP-level role to build and lead a predictable, scalable customer acquisition engine for a high-growth D2C brand.

At Accenture, I architect and execute performance marketing strategies across Google Ads, Meta Ads, and SEO/SEM, generating $1M+ in average quarterly revenue for enterprise clients.

I integrated Generative AI tools, analytics, and marketing automation to deliver $1.5M+ in incremental revenue and reduce CAC by double digits. Workflow automation also improved marketing team efficiency by 30%+.

At SplashLearn, I drove B2C customer acquisition and increased client conversion rates by 50%. I also used Salesforce CRM to overhaul lead management, reducing average onboarding time by 20%.

Earlier, at Fareportal, I achieved $15K+ in monthly revenue growth through cross-selling and upselling travel products. I’m seeking a VP-level role building and leading a predictable, scalable customer acquisition engine for a high-growth D2C brand.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

Accenture

Jan 2023 - Present (3 years 9 months)

Architected and executed end-to-end performance marketing strategies across Google Ads, Meta Ads, SEO/SEM, and organic digital channels, generating $1M+ in average quarterly revenue for enterprise clients. Delivered $1.5M+ in incremental revenue by integrating Generative AI tools, advanced analytics, and marketing automation to optimise campaign performance and reduce CAC by double digits.

Google Ads Meta Ads Manager SEO SEM Generative AI Marketing Automation Analytics A B Testing Budget allocation Agency Management Team Leadership

Senior Business Development & Performance Marketing Specialist

SplashLearn

Mar 2022 - Nov 2022 (8 months)

Drove B2C customer acquisition across digital channels, increasing client conversion rates by 50% through targeted prospecting, personalised remarketing campaigns, and data-driven funnel optimisation. Leveraged Salesforce CRM to overhaul the lead management pipeline, reducing average onboarding time by 20% and improving sales funnel efficiency end-to-end.

Performance Marketing Customer Acquisition Remarketing Salesforce Lead Management Funnel Optimisation ROI Analysis Dashboard Reporting

Senior Travel Consultant & Revenue Growth Lead

Fareportal

Mar 2021 - Feb 2022 (11 months)

Achieved $15K+ in monthly revenue growth through strategic cross-selling of travel products and proactive upsell identification. Designated Subject Matter Expert (SME) for the Sales & Exchange team; mentored 8+ team members to consistently meet performance benchmarks and revenue goals.

Cross Selling Upselling Revenue Growth Team Mentoring Customer Retention Sales Strategy

Senior Analyst

Wipro

Mar 2019 - Mar 2021 (2 years)

Optimised business processes and improved operational efficiency by gathering requirements, analysing workflows, and delivering actionable documentation and reporting across multiple client accounts. Partnered with cross-functional teams to surface data-driven insights that accelerated decision-making.

Process Optimization Requirements Gathering Workflow Analysis Reporting Stakeholder Management SLA Compliance

Travel Consultant — GDS Specialist

Fareportal

Apr 2017 - Feb 2019 (1 year 10 months)

Promoted to Subject Matter Expert (SME) for airline ticketing and exchange on Global Distribution Systems (GDS) — Amadeus and Sabre; ensured policy compliance and seamless client experiences across diverse travel segments.

GDS Amadeus Sabre Airline Ticketing Customer Service Policy Compliance