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Prerna Sharma

@prernasharma

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I optimize performance marketing campaigns across Google, Meta, DV360, and analytics platforms.

India

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What I'm looking for

I'm looking to drive measurable growth through performance marketing, data-driven optimization, cross-functional collaboration, client management, and opportunities to improve campaigns using evolving advertising and AI tools.

I've planned and executed performance marketing campaigns at Cognizant Technology Solutions across Google Ads, Google Analytics, GTM, DV360, and Meta Ads to drive lead generation and revenue growth.

I use data-driven insights to improve CTR, CPC, CPA, and ROAS, combining A/B testing, audience segmentation, retargeting, lookalike strategies, keyword research, and landing-page optimization.

I partner with Product, Sales, and Ad Policy teams while advising clients on platform updates and best practices. I also deliver structured Google Analytics 360 reporting and actionable recommendations for stakeholders.

Alongside campaign delivery, I've applied quality management and project coordination practices, mentored team members, and used Gemini AI and AI Max for Search Ads to improve campaign performance, content, and creatives.

Experience

Work history, roles, and key accomplishments

Subject Matter Expert – Performance Marketing

Cognizant Technology Solutions Pvt. Ltd.

May 2021 - Jun 2026 (5 years 1 month)

Planned and executed performance marketing campaigns across Google Ads, GA4, GTM, DV360, and Meta Ads to drive lead generation and revenue growth. Optimized campaigns using data-driven insights, improving key metrics such as CTR, CPC, CPA, and ROAS.

Google Ads Google Tag Manager DV360 Meta Ads A B Testing Keyword Research Client Management Stakeholder Management Quality Management Project Coordination Google Workspace

Corporate Travel Counselor

CWT India Pvt. Ltd.

Sep 2019 - Mar 2021 (1 year 6 months)

Handled corporate travel operations for clients including Siemens, Ericsson, and HP, using GDS systems (Sabre, Galileo, Amadeus) for ticketing, invoicing, and profile management. Collaborated with partner airlines and hotels to support business growth and resolved financial discrepancies.

Sabre Galileo Amadeus Ticketing Invoicing Profile Management Client Management Compliance

Senior Travel Consultant

Teleperformance D.I.B.S.

Apr 2018 - Mar 2019 (11 months)

Managed international travel processes involving sensitive client data, staying current on airline policies and regulations, and resolving escalations related to flight reservations. Processed refunds and ticket reissues, ensuring accurate ticketing in line with passport details.

Travel Consulting Flight Reservation Refunds Ticket Reissues Escalation Management