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Sanchita Dutta

@sanchitadutta1

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I optimize Google and Meta advertising campaigns to improve CPA, CTR, ROAS, and lead generation.

India

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What I'm looking for

I'm looking to optimize paid media programs, use data to improve acquisition and ROAS, and lead teams while partnering closely with clients and cross-functional stakeholders.

I've optimized Google Ads and Meta Ads campaigns for lead-generation and e-commerce accounts, improving CPA by 20% and CTR by 15% across key accounts.

At Appcrave Technovations, supporting WPP Media and MBM, I managed monthly media budgets exceeding ₹10 lakh, implemented GA4 and GTM conversion tracking, and delivered performance recommendations that supported account growth and retention.

Through WNS and Cognizant engagements for Google, I conducted account audits, keyword and search-term analysis, bid optimization, audience targeting, and performance reviews across Search, Display, Video, Performance Max, App, and Demand Gen campaigns.

I've also led and mentored teams of 10–15, handled advertiser escalations and quality reviews, and partnered with stakeholders to turn campaign data into actionable growth opportunities.

Experience

Work history, roles, and key accomplishments

Digital Marketing Specialist

Appcrave Technovations Pvt. Ltd.

Sep 2025 - Mar 2026 (6 months)

Managed Google Ads, Meta Ads, and Microsoft/Bing Ads campaigns for lead generation and e-commerce accounts, leading a team of 10-15 executives. Achieved 20% reduction in CPA and 15% improvement in CTR through optimization and A/B testing.

Google Ads Meta Ads Microsoft Ads PPC Campaign Management Keyword Research Audience Segmentation A B Testing GA4 GTM Conversion Tracking performance reporting Team Leadership

Senior Marketing Specialist

WNS

Mar 2025 - Sep 2025 (6 months)

Managed a portfolio of Google Ads advertiser accounts, providing strategic recommendations to improve campaign performance. Conducted account audits, keyword research, and bid strategy optimization to improve CTR, conversion rate, and ROI.

Google Ads Search Campaigns Performance Max GA4 Keyword Research Search Term Analysis Bid Strategy Budget Management performance reporting Stakeholder Management

Process Specialist – Google Ads

Cognizant

Dec 2021 - Jan 2025 (3 years 1 month)

Supported advertisers across Google Ads campaigns, providing optimization recommendations and conducting audits. Mentored a team of 10-15 agents and acted as SME for escalations, quality reviews, and training.

Google Ads Search Display Video Performance Max App Install Campaigns Demand Generation GA4 Keyword Research Audience Analysis performance reporting Team Mentoring SME

Senior Reservation & Sales Associate

Praxis Services Pvt. Ltd.

Dec 2019 - Jun 2021 (1 year 6 months)

Managed hotel reservations, corporate accounts, and revenue-generating opportunities for ITC Hotels. Supported digital marketing initiatives including Google Ads and social media campaigns to drive direct bookings.

Hotel Reservations Corporate Accounts Revenue Management Google Ads Social Media Marketing Data Analysis Customer Relationship Management MICE Sales