At Book My Ad Private Limited, I direct lead generation campaigns across Google Search, Meta Ads, and LinkedIn Campaign Manager. By using audience segmentation, lookalike modeling, and custom retargeting, I reduced Cost Per Lead by 30% across major campaigns.
From July 2020 to July 2023, I managed remote advertising accounts for North American clients in B2B SaaS, EdTech, and Commercial Real Estate. I developed full-funnel lead generation and ABM strategies that increased Sales Qualified Leads by 45%, and integrated Salesforce and HubSpot with ZoomInfo and Apollo for lead enrichment and scoring.
Earlier, at Amplify Media LLP, I managed media buys and created plans tied to client revenue objectives. My campaign work includes an EdTech enrollment campaign that increased course enrollments by 40% year over year, and a real estate retargeting funnel that reduced junk lead volume by 50%.
