Open to opportunities

Vinay Thakur

@vinaythakur3

Message

I build high-performing paid media campaigns that improve ROAS, CPA, and conversion outcomes.

India

Message

What I'm looking for

I'm looking for a performance marketing role where I can manage full-funnel paid campaigns, improve ROAS and CPA, use data to optimize conversions, and collaborate with creative, product, and analytics teams.

I've managed Google Ads, Meta, and LinkedIn campaigns at iOTA – A Creative Agency for e-commerce, entertainment, and D2C clients, balancing lead-generation and conversion objectives.

I manage quarterly paid-media budgets exceeding ₹5–6 lakh, optimize toward ROAS and CPA targets, and work with clients through onboarding, strategy calls, and ongoing account management.

For a comedy festival, I refined targeting and bidding to achieve 3+ ROAS on ticket sales. I also supported HopUP India's launch through geo-fencing and location-based targeting to build awareness in a new market.

I set up conversion tracking with Google Tag Manager and GA4, build Looker Studio reporting dashboards, and collaborate with product, analytics, and creative teams to improve landing pages and conversion funnels.

Experience

Work history, roles, and key accomplishments

Performance Marketer

iOTA – A Creative Agency

Sep 2024 - Jul 2026 (1 year 10 months)

Managed multi-channel paid media campaigns across Google Ads, Meta, and LinkedIn for e-commerce, entertainment, and D2C clients. Oversaw quarterly budgets exceeding ₹5–6 lakh, achieving ROAS and CPA targets, and led client onboarding and account management.

Google Ads Meta Ads LinkedIn Ads Lead Generation E commerce Marketing Campaign Optimization Budget Management ROAS CPA Audience Targeting Geofencing Google Tag Manager GA4 Looker Conversion Tracking A B Testing Funnel Optimization Client Management

Digital Marketing Intern

Markivis Private Limited

Oct 2023 - Feb 2024 (4 months)

Wrote ad and website copy for clients, increasing user engagement by 20% and 15% respectively. Applied on-page SEO practices, built Facebook ad campaigns, and prepared social media performance reports.

Copywriting On Page SEO Keyword Optimization Facebook Ads Audience Targeting Social Media Reporting Influencer Collaboration WhatsApp Marketing

Social Media Marketing Intern

HimTrek

Apr 2023 - Aug 2023 (4 months)

Built and executed social media strategies that grew the follower base by 50% and increased website traffic by 30%. Ran a targeted ad campaign that generated ₹1,00,000 in revenue on a ₹3,000 ad spend.

Social Media Strategy Content Creation Performance Monitoring Social Media Campaign Management

Technical Trainee

Air India Limited

Nov 2018 - May 2019 (6 months)

Performed daily maintenance checks on aircraft components, ensuring compliance with safety regulations. Carried out servicing, modifications, and replacements of aircraft panels to improve performance and reduce downtime.

Aircraft Maintenance Safety Compliance Servicing Modifications Replacements