Laura Meneses

Implemented global marketing and communications initiatives adapted to the local market, including corporate identity, online marketing, public relations, events, corporate publishing, creative designs, and lead generation. Measured marketing program effectiveness and KPIs to drive continuous improvement in strategy and output.

Handled internal and external communication for Brazil and LatAm markets, including digital marketing, content, press releases, and event organization. Managed Marketing Plan and Budget, and administered Google Analytics, CRM Moskit, Sales Navigator, and Mailchimp.

Managed customer portfolio and relationships with the market and customers, including Dynamics CRM and Moskit administration. Handled internal and external communication and digital marketing, including social media, Ads, blog, and Google Analytics metrics.

Monitored and provided official institutional support to events in São Paulo, managed the MICE website, and provided touristic information and corporate travel content. Assisted in capturing events for the city and contributed to the ICCA ranking.

Served as official contact with schools in other countries, provided promotional materials and price lists, and issued vouchers and controlled client data and documentation.

Specialization in Marketing Management completed in July 2018.

Fórum de Inteligência de Mercado 2017, 16 hours.

Bachelor's Degree in Tourism completed in December 2013.

Digital Marketing course on using digital tools to increase visibility.

Course in Business Administration.

Advanced English course.

Basic in Microsoft Office Computing 2007 - Word, Excel, and PowerPoint (Windows Vista).

Courses in SEO, B2B Sales, Content Marketing, B2B Foundations, and Social Media.

Advanced Spanish course.