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gustavo caraballo

@gustavocaraballo

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Creative Marketing Executive driving impactful strategies and brand growth.

United States

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What I'm looking for

I seek a dynamic role in a forward-thinking company that values creativity and innovation, where I can leverage my marketing expertise to drive growth and enhance brand visibility.

I am a Creative Director of Marketing with substantial experience in developing impactful marketing strategies that build strong brands and drive significant market value. My proven success in conducting multi-faceted growth marketing campaigns has enhanced product and brand awareness, online visibility, and customer engagement. I excel in increasing business volume through relevant digital platforms, maximizing traffic, and optimizing ROI.

Throughout my career, I have generated impressive results, such as securing $2.9M in revenue through targeted marketing initiatives and achieving a 73% reduction in costs associated with Sales Accepted Leads. My leadership experience includes managing high-performing teams, overseeing content creation, and enhancing operational integrity across various tech stacks. I am committed to fostering relationships with stakeholders and driving organic growth across multiple social media platforms.

Experience

Work history, roles, and key accomplishments

AVP, Growth Marketing

Vensure Employer Solutions

Mar 2022 - Feb 2024 (1 year 11 months)

Monitored analytics and KPIs, creating new reports for various engagements and drove campaign improvement via integrated reporting software. Led a team of writers, designers, and operation specialists for content creation and growth campaign creation, including tiered annual, quarterly, and evergreen campaigns. Secured $2.9M in revenue through marketing initiatives.

Marketo Outreach Salesforce Content Creation Campaign Management Data Analysis Team Leadership Digital Marketing SEO

Director of Marketing

SW Safety Solutions

Sep 2014 - Mar 2022 (7 years 6 months)

Supported campaign initiatives by gathering market intelligence and managed the marketing calendar, overseeing the progress of open projects. Optimized sales teams and company initiatives through the leadership of agencies, freelance workers, and internal staff on project needs, creating and updating both digital and printed marketing materials. Oversaw Marketo automation campaigns and Salesforce.

Market Intelligence Campaign Management Marketo Salesforce WordPress Social Media Marketing Project Management Digital Marketing Negotiation Content Creation Content Marketing

Marketing Director

Asian Food Grocer.com

Mar 2008 - Sep 2014 (6 years 6 months)

Initiated structural changes and established procedures, exceeding expectations and gaining control over advertising, purchasing, and operations within three months. Utilized social media marketing and improved SEO, leading AFG to top page rankings as the dominant source for online Asian Food. Grew revenue and profit by creating a B2B business, from $1k per week orders to $25k per week.

Email Marketing Marketing Strategy Marketing Campaigns Marketing Operations Social Media Marketing SEO Inventory Management Advertising Operations Management Sales Growth

Education

Degrees, certifications, and relevant coursework

Art Institute of Pittsburgh

Associates, Multimedia Design and Animation

2000 - 2001

Completed an Associates degree focusing on multimedia design and animation principles. Gained proficiency in various design software and techniques relevant to digital media production.

Lansing Community College

General Education, Fine Art

1999 - 1999

Undertook general education coursework with a focus on fine art disciplines. Developed foundational knowledge and skills in artistic expression and theory.