Isabela Avelar da Fonseca

Led the company's data platform effort from the ground up, running discovery and stakeholder requirements before any pipeline existed, evaluating vendors options against cost and scale, and shaping architecture decisions alongside the data lead. Owned Clara's product roadmap, an internal AI assistant unifying data, code, documentation, and business logic, and directed testing across 6 business-cri

Enforced adherence to departmental processes within projects, ensuring consistency and quality in project delivery. Conducted weekly meetings with executive leaders of clients, providing monthly reports on project status and closures, and identified continuous improvement opportunities based on team metrics analysis.

Managed a cross-functional team of data scientists and engineers, adopting agile methodologies to enhance team efficiency and product delivery speed. Created Key Performance Indicators (KPIs) to enhance sales performance, leveraging Exploratory and Predictive Analysis, and Data Visualization techniques, resulting in a 15% increase in sales.

Contributed to the development of a comprehensive data catalog and quality tool, servicing over 50+ e-commerce users annually, which reduced data-related errors. Led the creation of data-centric products that extracted patterns and insights, utilizing data to inform hypotheses and product decisions.

Oversaw the management of contracts, funds, and Key Account Investments, optimizing budget allocation and developing strategies through data for the sales team. Developed action plans based on end-to-end in-depth analysis of Key Account Investments aiming to resolve sales and revenue issues.

Innovated and executed comprehensive sales metrics analysis focusing on sell-in, sell-out, customer experience, and ROI, leading to an improvement in sales efficiency. Conducted in-depth strategic analysis of the commercial department, uncovering key areas for improvement and growth.

Designed and executed custom reports for sales and marketing teams, from C-Level to Analyst, providing actionable insights that contributed to an improvement in strategic decision-making. Led the development of comprehensive reports to monitor Sales KPIs, including top product distribution, top customers, and identification of sales opportunities.

MBA in Retail and Market Consumer from the University of São Paulo, completed between 2018 and 2020.

Bachelor's Degree in Business Administration from Faculdade Sumaré, completed between 2009 and 2012.