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Felipe Ferreira

@felipeferreira3

Senior Product Manager at Genial Investimentos building conversational BI and self-service analytics for financial products.

Brazil

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What I'm looking for

I'm particularly interested in Senior Product Manager, Data Product Manager and Product Analytics opportunities in remote, international environments, especially roles involving data, AI, fintech or complex digital products.

At Genial Investimentos, I build conversational BI and self-service analytics with Databricks Genie, alongside digital tracking and customer journey analytics for financial products. I also analyze Gê, Genial's AI chatbot, and develop data pipelines, models and dashboards for business and executive teams.

At B4Waste, I worked across product management and product marketing for the app and platform; after taking ownership of Martech, we doubled revenue in four months. At VirtusPay, I launched Pix Pop, which increased credit origination by 20% within six months, and drove the creation of the company's Data Lake and Data Warehouse as a data product initiative.

Experience

Work history, roles, and key accomplishments

Current

Sr Product Digital Analytics An

Current

Genial Investimentos

Aug 2024 - Present (2 years 2 months)

Allocated (Prezensa) at Genial Bank's Digital Analytics & Data unit: building self-service analytics, conversational AI/BI, digital tracking and customer journey analytics for financial products.

- Conversational AI/BI & self-service analytics: Built conversational BI solutions and self-service analytics with Databricks Genie (Spaces and Code) on AWS, establishing best practices for data consumpt

Product Manager and Product Marketing Manager

B4Waste

Sep 2022 - Jan 2025 (2 years 4 months)

Product Manager and Product Marketing Manager: owned product strategy, roadmap and discovery for the app and platform, and led marketing (performance, social media, CRM and content), with a data-driven approach.

- Product strategy & roadmap: Defined strategic product roadmaps aligning business objectives with technology. Led product discovery and design, merging new market integration with UX/UI

Product Manager

VirtusPay

Mar 2020 - Aug 2022 (2 years 5 months)

Product Manager at VirtusPay, a fintech: owned Boleto Pop, introduced the squad model, and led the launch of a new product for physical commerce, from discovery to integration.

- Product ownership: Product Manager of Boleto Pop. Ran product discovery with B2C customer interviews, prototyping and testing, and managed product metrics (GA4 user flows, Crashlytics, drop rate, LTV, churn) to design t

Risk Coordinator

VirtusPay

Sep 2018 - Mar 2020 (1 year 6 months)

----------- Credit risk operational leader --------

- Led a 17 people team: goals, engagement, encouragement, training, recruiting, etc.

- Responsible for the whole credit operational activities: operational process definition, supervision, performance KPIs, credit and business KPIs, capacity projections, p&l concerns, etc.

------------ Strategy analyst ----------------------

- Process definit

Credit Risk Analyst

VirtusPay

Mar 2018 - Sep 2018 (6 months)

Worked as Credit Risk Analyst at VirtusPay.

Commercial Finance Consultant

W1 Finance

Jan 2017 - Jan 2018 (1 year)

Responsible for analysis of the costumer’s financial profile and subsequent elaboration of the best strategy to reach their objectives, aiming at cost and time savings. Also, responsible for prospecting and customer service.

R&D Materials Engeneering Intern

Helmholtz-Zentrum Geesthacht Zentrum für Material- und Küstenforschung

Aug 2014 - Jul 2015 (11 months)

The research projects worked in Germany were sponsored by EMBRAER, aiming increasing productivity and efficiency of an aluminum alloy by Friction Stir Welding process (FSW), designed to meet demands of automotive and aerospace industries, very interested in welding light weight alloys and high strength materials. Online version of the paper:

https://doi.org/10.1590/1980-5373-mr-2020-0309