Laura Mendoza

Planned and executed digital acquisition campaigns in Paid Media using the Megatron AI platform, coordinating weekly deals with commercial teams. Designed and managed own media and OOH campaign strategy, and optimized CRM customer journey for Rappi Pro and Turbo onboarding.

Planned and executed acquisition strategies for new customer growth across digital channels. Coordinated promotions, coupons, commercial collections, and graphic assets with cross-functional teams, and oversaw marketplace accounts (Uber Eats, Amazon, Rappi, DiDi) to drive sales.

Led ecommerce Social Media strategy for Walmart Súper Center, Walmart Express, and Sam's Club, planning and controlling monthly budget and forecast. Coordinated creative and operations teams and external agencies, and managed affiliate marketing with direct client communication and KPI tracking.

Led Paid Media strategies for Victoria's Secret, Guess, Tommy Hilfiger, Bath & Body Works, and Rapsodia. Directed an external agency, ensuring account goal fulfillment and execution of the monthly media plan, and delivered bi-weekly performance reports with KPI tracking.

Implemented Paid Social campaigns for Volkswagen Group Mexico and Red Bull Mexico across TikTok, Facebook, Pinterest, and Twitter Ads. Executed A/B Testing, Brand Lift, and Conversion Lift studies to measure campaign effectiveness, reporting insights to global teams.

Planned and executed Facebook Ads and programmatic campaigns for Visa, AMEX, Santander, and Cinépolis (B2C and B2B).

Planned and implemented Facebook Ads and Google Ads campaigns, generating qualified leads for the sales team. Planned content calendars and created social media assets, increasing community engagement.

Managed social media, created content calendars, and ran paid campaigns to strengthen the brand's digital presence.

Pursued a Bachelor of Arts in Business Relations with a specialization in Digital Marketing.