Mayra Orona

Developed player lifecycle, segmentation and retention programs using Indigitall; coordinated CRM, commercial reporting and cross-functional initiatives. Contributed to retention efforts during a period when reported player retention increased from 10% to 20%.

Globalization project.
Coordinate E2E process of redesign and migrate PP.Com pages for international markets outside US.
Coordinated web transformation and migration work across 14 international markets in APAC and MEA, aligning multilingual requirements, technical teams and stakeholders.

Durante este período:
•He proporcionado consultoría para micro-empresarios sobre estrategia de marketing digital, manejo de redes sociales, estructura de e-commerce en tiendas Shopify y generación de demanda y crecimiento.
•He ayudado a estas empresas, en 6 meses a aumentar alcances e interacción en redes sociales hasta en 150% y aumento de ventas en e-commerce en 30%

- Developed, executed and managed multi-channel marketing strategies to promote multiple brands, clients and sponsors, resulting in revenue growth.
• Directed paid digital media campaigns across Meta and Google Ads platforms for 120 sports events, increasing brand awareness, reach and engagement.
• Mentored and led a team of professionals in successful PPC campaigns, exceeding ROAS objectives an

-Accelerate "time-to-market" for digital initiatives in the Banco Azteca app.
-Definition of business case, P&L, commercial models and profitability.
-Collaborate with stakeholders to align project deliverables, goals and business expectations.
-Organize teams in an agile framework / SCRUM

• Led cost-efficient in paid media campaigns, cutting cost per lead while boosting acquisition.
• Collaborated with Microsoft and AWS on go-to-market strategies, increasing SMB leads and achieving successful SAAS product launch.
• Used business data analytics to identify the impact and effectiveness of marketing programs.

-Developed marketing mix B2C strategies to increase sales through E-commerce channel (SEM, Email marketing, SEO, inbound)
-Developed strategy and supervise execution of digital customer acquisition channels (CPC and e-mail)
-Directly interacted with key internal business stakeholders to prioritize operations and marketing requirements and projects ( Mobile app, web site, online payments requiremen

-Digital brand communication (SEO, SEM Adwords, email marketing, web optimization, content marketing, social networks) with business focus on conversion, which strengthened the use of E-commerce channel.
-E-commerce channel management and operation maintenance (inventory contents, new product launchings, functionality requirements, marketing campaigns and training materials development).
-Always

Jul 2024

May 2022

http://www.marketingmundial.net/index

Aug 2020

Beca por parte del Instituto. Trabajo turno completo en diferentes actividades de diseño web y multimedia para cursos virtuales en Blackboard. Docencia en la materia de multimedia en preparatoria