Salvador López Garcia

At LLYC, I direct integrated digital marketing strategy across Latin America, aligning regional growth objectives with multi-country campaign execution, ROI, and ROAS performance.

Previously at The Keenfolks, I led paid media and key accounts across more than 25 countries for Kellogg's, MSD, and Coca-Cola. I built scalable go-to-market and digital commerce strategies across Europe and LATAM, turning operational data into C-level reporting focused on revenue and net ROI.

I've also driven e-learning acquisition at Aprende Institute, mobile-app growth at Cabify, and 360-degree media and brand campaigns for organizations including Nike, L'Oréal, Visa, LVMH México, and Easy México.

I bring a practical mix of regional leadership, full-funnel performance marketing, MarTech, e-commerce, and cross-functional team development. I work across Spanish and English, with an MBA in Project Management and a Master's Degree in Marketing.