Open to opportunities

Irene Naitore

@irenenaitore

I build corporate communications and digital campaigns that grow audiences, brand visibility, and stakeholder engagement.

Kenya

Message

What I'm looking for

I'm open to remote and hybrid opportunities where I can lead corporate communications, digital media, audience growth, stakeholder engagement, and data-driven brand campaigns.

At KUSCCO, I lead integrated corporate communications, media relations, strategic storytelling, events, and stakeholder engagement across digital and traditional platforms.

I've grown KUSCCO's Facebook audience to more than 12.4K followers and delivered over 300% engagement growth through consistent, data-driven content. I also generated more than 10,000 social media views for the SACCO Leadership Conference.

Across Getu FM, Hotel San Marino, Char Choma Restaurant, and SACCO Star Magazine, I've managed digital marketing, SEO, multimedia content, market research, social communities, and consultative client relationships. At Char Choma, my social media strategy quadrupled brand awareness and customer numbers.

My foundation is in broadcast production: at Weru Broadcasting Centre, I produced, edited, hosted, scheduled, and budgeted TV and radio content, including native-dialect programming that expanded access to information for local audiences.

Experience

Work history, roles, and key accomplishments

Corporate Affairs Executive

Kenya Union of Savings & Credit Cooperatives (KUSCCO) Ltd.

May 2024 - Apr 2026 (1 year 11 months)

Led development and execution of integrated communication strategies aligned with organizational goals. Managed media relations, strengthened brand visibility, and grew Facebook audience to 12.4K+ followers with over 300% engagement growth.

Strategic Communications Media Relations Digital Marketing Social Media Strategy Content Strategy Storytelling Stakeholder Engagement Brand Management Public Relations Marketing Analytics Facebook

Media Sales & Marketing Executive

Kenya Union of Savings & Credit Cooperatives (KUSCCO) Ltd.

Nov 2023 - May 2024 (6 months)

Established consultative relationships with key decision-makers to drive business growth. Conducted market research and intelligence to maintain a competitive edge in the financial publication sector.

Sales Marketing Market Research Competitive Analysis Consultative Selling Business Development

Marketing & Administrative Executive

Generations Ltd.

Mar 2023 - Nov 2023 (8 months)

Served as Personal Assistant to the General Manager at Getu FM, supporting public appearances and brand communications. Worked as Digital Marketer for Hotel San Marino, managing SEO and meta tag optimization to strengthen search visibility.

Administrative Support Digital Marketing SEO Meta Tags Multimedia Content Digital Campaigns

Media and Marketing Officer

Char Choma Restaurant

Apr 2021 - Nov 2022 (1 year 7 months)

Developed and executed a social media strategy that quadrupled brand awareness and customer numbers. Monitored performance using Google Analytics to provide actionable insights for executive decision-making.

Social Media Strategy Brand Awareness Google Analytics Community Management Customer Engagement

Producer, Editor & Radio/TV Show Host

Weru Broadcasting Centre

Sep 2016 - Dec 2020 (4 years 3 months)

Produced and hosted market-ready TV and radio content across multiple genres, driving strong audience engagement. Managed end-to-end production, including scheduling, budgeting, and resource coordination.