Open to opportunities

Jacqueline Musembi

@jacquelinemusembi

Message

I am an experienced communications leader in PR, digital media, and SEO.

Kenya

Message

What I'm looking for

I seek a collaborative, remote-friendly communications role where I can lead PR, content and digital strategies to drive strategic growth and audience engagement.

I am a proven leader in public relations and a target-driven communication specialist with over 10 years of experience in content creation, digital media management, and SEO optimization. I have launched and managed social campaigns that increased engagement by 35%, boosted organic traffic by 40%, and improved user engagement by 25% using Google Analytics and SEO-driven content strategies.

I have directed editorial teams as Editor-in-Chief, overseen publication design and digital media, and hosted radio programming reaching over 4 million listeners. I mentor junior creators, coordinate cross-functional teams, and seek roles where I can apply strategic communications to support growth in a collaborative, remote-friendly environment.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

MindTwitch Media

Jan 2023 - Present (2 years 7 months)

Launched and managed social media campaigns that increased engagement by 35% and implemented SEO-optimized content strategies that boosted organic traffic by 40%. Mentored junior team members and used analytics to refine content strategy and improve user engagement.

Content Strategy SEO Optimization Social Media Management Google Analytics Content Creation Team Leadership CMS

Social Media Content Marketer

Tweetie Africa

Jan 2021 - Jan 2023 (2 years)

Spearheaded content marketing initiatives that enhanced audience engagement and increased brand visibility through optimized, high-quality content. Collaborated with design and writing teams to deliver consistent, on-brand assets.

Content Marketing SEO Google Analytics Copy Editing Content Creation Social Media Performance Analysis Collaboration

Editor

Young Whiz Production

Jan 2021 - Jan 2022 (1 year)

Generated innovative story ideas, managed editorial design and digital media, and led interviews and content production to expand readership and publication reach.

Storytelling Interviewing Editorial Design Digital Media Photography Market Research Content Strategy

Editor-in-Chief

In-Store Trade Magazine

Jan 2014 - Jan 2020 (6 years)

Directed editorial operations, enforced publication quality and deadlines, and managed digital platforms to boost audience interaction across social channels. Led research and events to enrich content and engagement.

Editorial Management Team Leadership Social Media Management Event Coordination Research Quality Assurance

Radio Presenter & Voiceover Artist

Royal Media Services

Jan 2011 - Jan 2014 (3 years)

Hosted a mid-morning show reaching over 4 million listeners across Kenya and Tanzania, conducted high-profile interviews, and produced scripts and voiceovers that strengthened station popularity. Received consecutive Employee of the Month recognitions.

Radio Presenting Interviewing Radio presenting