IGIrene Gichuki
@irenegichuki
Results-driven marketing executive with strong account management and campaign leadership experience.
KenyaWhat I'm looking for
I am a results-driven marketing executive with extensive experience leading campaigns, managing key accounts, and driving business development across FMCG and corporate environments.
My background includes strategic account planning and client relationship management at Gold Crown Beverages, marketing team leadership at Colas East Africa, and logistics and inventory leadership at Safaricom Limited, where I ensured optimal warehouse operations and dealer performance.
I deliver measurable marketing ROI through targeted promotional activity, CRM use, campaign measurement and reporting, and cross-functional coordination to meet client and company objectives.
Experience
Work history, roles, and key accomplishments
Accounts Manager
Gold Crown Beverages
Jan 2018 - Jan 2019 (1 year)
Managed key client relationships and strategic account plans to drive retention and upsell opportunities; prepared performance reports and negotiated contract renewals to improve account outcomes.
Marketing Team Lead
Colas East Africa
Jan 2012 - Jan 2018 (6 years)
Led the sales and marketing team to plan and execute multi-channel promotional campaigns, generate sales leads, and optimise campaign performance through measurement and reporting.
SLLogistics Specialist
Safaricom Limited
Jan 2008 - Jan 2011 (3 years)
Managed Nairobi and Mombasa warehouses and dealer inventory to maintain optimal stock levels, ensured timely order fulfillment, and enforced dealer budgetary compliance to protect supply chain performance.
Professional Sales Representative
Lords Healthcare Ltd
Jan 2006 - Jan 2007 (1 year)
Executed territory sales and marketing activities across Mt. Kenya, Rift Valley and Nairobi, managed distributors and medical accounts, and ran educational forums and market analytics to grow product presence.
Education
Degrees, certifications, and relevant coursework
European University of Luxembourg
Master of Business Administration, Business Administration
Pursuing a Master of Business Administration at the European University of Luxembourg.
JTJomo Kenyatta University of Agriculture and Technology
Bachelor of Science, Science
2000 - 2004
Completed a Bachelor of Science degree at Jomo Kenyatta University of Agriculture and Technology from 2000 to 2004.
Tech stack
Software and tools used professionally
Availability
Location
KenyaAuthorized to work in
Job categories
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