Open to opportunities

Ivy Irungu

@ivyirungu

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Customer-centric marketing and account leader driving revenue growth, brand loyalty, and measurable business impact.

Kenya

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What I'm looking for

I’m looking for a Marketing Manager or Account Management role where I can apply customer-first, data-driven marketing and relationship skills to drive measurable revenue growth, strengthen retention, and partner cross-functionally to deliver consistent results.

I’m a customer-centric marketing and account management professional with 7+ years of experience driving revenue growth, brand loyalty, and operational excellence across retail and B2B environments. I focus on data-driven marketing, relationship management, and customer experience optimization that turns strategy into measurable results.

Across my roles, I’ve improved customer growth and sales through merchandising and relationship-led initiatives—delivering 17% customer base growth and a 6% sales increase. I also lead integrated campaigns and performance tracking to refine targeting and strengthen ROI, including improvements of 30% through data-driven adjustments.

I bring hands-on leadership in team training, stakeholder coordination, and process improvement—from visual merchandising and inventory management to client retention strategies. I’m now seeking a Marketing Manager or Account Management role where I can leverage cross-functional expertise to deliver tangible business outcomes.

Experience

Work history, roles, and key accomplishments

Current

Partnership & Marketing Manager

Current

Washington West African Centre

Jan 2026 - Present (6 months)

Developed strategic partnerships and executed integrated marketing campaigns to expand the centre’s reach and increase membership engagement and event attendance. Managed brand positioning, coordinated cross-functional teams, and used campaign performance analytics to improve ROI.

Customer Relationship Management Account Management Strategic Marketing Positioning Visual Merchandising Stakeholder Management Cross Functional Collaboration Data Driven Decision Making Performance Analytics

Retail Sales Representative

Legrand Africa

Feb 2024 - Dec 2025 (1 year 10 months)

Analyzed market trends to forecast demand, improve inventory, and grow loyal customers. Built relationships with retail outlets, used sales analytics to support procurement decisions, and implemented customer loyalty strategies.

Customer Relationship Management Account Management Sales Analytics Visual Merchandising Inventory Management Data Driven Decision Making

Assistant Manager

Impala Glass Industries Limited

Feb 2023 - Oct 2023 (8 months)

Streamlined operations by improving scheduling and stock control to reduce labor costs and waste while maintaining service quality. Resolved customer complaints with service recovery strategies and implemented process improvements to address operational bottlenecks.

Process Improvement Inventory Management Data Driven Decision Making Cross Functional Collaboration Stakeholder Management

Customer Service Supervisor

A toZ Supplies Limited

Oct 2022 - Feb 2023 (4 months)

Led a team of customer service officers, improving performance through resource optimization and query-resolution process streamlining. Monitored quality standards and facilitated feedback sessions to improve response times and customer satisfaction.

Process Improvement Performance Monitoring Stakeholder Management Cross Functional Collaboration

Sales Executive

Impala Glass Industries Limited

Jun 2022 - Sep 2022 (3 months)

Drove B2B sales by securing large-scale contracts through high-level negotiations and generating business growth. Led cross-selling initiatives and produced qualified leads to expand the client portfolio and improve profit margins.

B2B Sales Account Management Cross Functional Collaboration Data Driven Decision Making

Customer Service & Sales Officer

Sunda International

Dec 2020 - Jun 2022 (1 year 6 months)

Coordinated cross-functional work to improve communication and conduct market research to identify growth opportunities. Managed key accounts using retention strategies to maintain client satisfaction and support long-term partnerships.

Customer Relationship Management Account Management Market Research Retention Strategy Cross Functional Collaboration Data Driven Decision Making

Head of Customer Experience

Exquisite Cars Kenya Limited

Mar 2018 - Dec 2020 (2 years 9 months)

Enhanced brand reputation using customer journey mapping and customer service policy updates to reduce complaints and strengthen loyalty. Developed creative marketing strategies and promotional campaigns to increase brand awareness and positive reviews.

Customer Journey Mapping Positioning Data Driven Decision Making